OREM, UT (September 15, 2004) Omniture, the leading provider of the most mature and comprehensive technology for online analytics, today formally announced the industry’s most comprehensive training initiative, Omniture University. To date, Omniture University has trained over 2,000 individuals and includes a complete range of services designed to help customers better understand and fully utilize online analytics in achieving business goals. Services include hands-on courses at the Omniture campus, the customer site and via the Web. Additional learning opportunities include self-paced, on-demand courses via the web and a complete user forum that directly connects all SiteCatalyst users and distributes their vast knowledge to all participants. Omniture University also includes a team of analysts with vertical market expertise to help customers apply web analytics information to their specific business goals.

"While Web analytics technologies can be quite easy to use, the extent of their potential benefits is still not well-understood by the general business community," said Kurt Schlegel, senior program director at META Group, a leading provider of IT research, advisory services and strategic consulting. "Detailed training opportunities are essential for getting the most business benefit from these solutions."

Omniture University is led by Omniture's Professional Services group—a team of 60 online-analysis professionals—and encompasses all of Omniture's training opportunities including:
• Basic and Advanced SiteCatalyst user training that drives adoption and ROI throughout an organization;
• SiteCatalyst Implementation training that insures best-practices for a company’s IT team;
• Monthly "best practice" webinars on topics ranging from Segmentation Strategies to Power-user Tips and Tricks;
• Analyst services that offer best practices in both implementation and analysis based on vertical market expertise.
• Online user forum that directly connects SiteCatalyst users via a robust messaging system that can be open to the entire SiteCatalyst community or restricted to a specific company’s users.
• Omniture's Annual User Summit—the largest gathering of the industry's top analytics minds—where attendees receive outstanding insight and learning.

"Before we participated in any Omniture University courses, we were sifting through too many reports in search of key information," said Jay Shaffer, general manager of Gifts Services at Wine.com. "Omniture's training programs have helped us better understand what specific information we need to make better decisions today. Real synergy comes from Omniture University, in that it enables you to interact with your peers, whether in the class room or in Web seminars, to find out how they are using Web analytics, the tips and tricks of working with the information and how to get the most out of your Web site."

SiteCatalyst delivers essential business intelligence to the right people – real-time and historical site analysis and feedback that can then be used to drive change and deliver ROI. Omniture University guarantees "user adoption" throughout the enterprise for SiteCatalyst. User adoption is the key component for any successful web analytics solution, but can only be ensured if various job functions and user levels get the education and inspiration they need to fully utilize the solution.

"Omniture has dedicated over a third of its staff to training and support. We are fully committed to empowering our customers with the tools they need to better serve their customers and improve their own business," said Josh James, chief executive officer of Omniture. "Omniture’s SiteCatalyst helps customers collect critical business data, while Omniture University helps customers understand how to leverage that data to make smart business decisions."

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture's SiteCatalyst is the most mature and comprehensive technology for Web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's Web site, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM and HP. For more information about Omniture and SiteCatalyst, please visit www.omniture.com/en/education