OREM, UT (September 30, 2004) Omniture, the leading provider of the most mature and comprehensive technology for online analytics, today announced that Omniture customer Overstock.com, Inc. has been honored with a 2004 WebAward for “Outstanding Website.” The competition included more than 1,300 sites from 19 countries across 85 industry categories. Overstock.com’s use of Omniture SiteCatalyst™ helped them fine-tune the design of their award-winning retail site.
“We have worked hard to build a cutting-edge retail site, and Omniture has played a vital role in that effort,” said Kamille Twomey, vice president of marketing at Overstock.com. “SiteCatalyst has helped us streamline our site design to dramatically increase browser to buyer conversion rates, which is fundamental to our business.”
Overstock.com is an online “closeout” retailer that offers discount, brand-name merchandise for sale over the Internet. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. As Overstock.com’s primary sales channel, the Website must clearly promote quality products at discount prices and most importantly, offer ease of use for customers to ensure satisfaction and retention.
Converting customers that browse into customers that buy is a critical process for any online retailer. Converting even a small number of browsers can mean significant revenue increases. Overstock.com chose SiteCatalyst to build a better and more intelligent Website. Using SiteCatalyst reports, Overstock.com determined where it was losing customers. After refining the checkout process, the company saw conversion rates exceed 70% and has received customer feedback that the site is now easier to use. In addition, Overstock.com’s customer service calls regarding online checkout have significantly decreased, saving valuable time and resources and allowing service representatives to focus on individual callers.
“Overstock.com is a classic example of how Omniture delivers the essential intelligence that Web commerce leaders and innovators need to drive more revenue from their online business,” said Josh James, chief executive officer at Omniture. “It is gratifying for both companies that our joint efforts have resulted in this industry recognition from the Web Marketing Association.”
The 2004 WebAwards were judged by a team of independent Internet professionals representing a variety of relevant disciplines of Website development. The Web Marketing Association, an independent organization founded with the purpose of elevating the standard of excellence on the World Wide Web, has conducted the annual WebAwards Competition since 1997.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture's SiteCatalyst is the most mature and comprehensive technology for Web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's Web site, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM and HP. For more information about Omniture and SiteCatalyst, please visit www.omniture.com
Historical Information:
Note to Readers: The press releases, presentations and printed remarks and materials are included on this web site for historical purposes only. The information contained in these documents should be considered accurate only as of the date of the relevant document. This information may change over time. Visitors to this web site should not assume that the information contained in these documents remains accurate at a later time. We do not have any current intention, and expressly disclaim any obligation, to supplement, update or revise any of the information in these documents.