OREM, Utah (October 11, 2004) Omniture, the leading provider of the most mature and comprehensive technology for online analytics, today announced another record-setting quarter for company growth and momentum. At the close of Q3 2004, the company is on track to close its fourth consecutive year of averaging more than 150 percent year over year growth, while maintaining seven consecutive quarters of profitability—a feat unequalled by any competitor in the Web analytics market.

"Omniture completed another quarter of record performance, growing faster than anyone else in online analytics while adding a "who's who" list of clients," said Mark Gorenberg, partner at Hummer Winblad Venture Partners, an Omniture investor. "They continue to deliver tremendous ROI, offer clearly differentiated technology, and focus on stellar customer service - all while leading the way with a vision that will transform their market space."

Customer Success
This fast paced growth is due in large part to Omniture’s technology solution leadership. Customer adoption of SiteCatalyst™ 10, the latest version of Omniture’s award-winning product suite, has been rapid. Since the launch of SiteCatalyst 10 in March of this year, Omniture has added more than 120 new customers, bringing its total customer roster to well over 350 companies. This list includes many of the Internet’s largest and most active sites, such as eBay, Wal-Mart, Gannett, Microsoft, Oracle, Intel, GM and AOL Time Warner, in which Omniture beat out 30 other vendors.

Omniture also enjoys a broader customer reach than competitors, most of whom focus primarily on servicing the retail market. Omniture delivers tailored solutions that drive value from a website for any company in any market. This was evidenced this quarter by Omniture’s announcement of financial services market leadership, with the company securing more than 20 customers including Countrywide Financial, A.G. Edwards, JPMorganChase, Discover Card, eLoan and many more. Further, Omniture continues to boast the highest customer retention rate in the industry—no Omniture enterprise customer has ever abandoned SiteCatalyst for a competing solution.

Industry Recognition
Omniture also continues to amass industry accolades. Industry analyst firm Forrester Research, in its June ‘04 Forrester Wave™ report, “Selecting a B2C Site Analytics Product,” cited Omniture as a leader overall. This ranking was based on the strength of SiteCatalyst as well as the company’s market presence and marketing and technical strategy. Most recently, the Web Marketing Association honored Omniture customer Overstock.com with a 2004 WebAward for site design. Overstock used SiteCatalyst reports to drive design improvements that accounted for a major increase in “browser to buyer” conversion rates. Finally, ASPNews.com recently named Omniture to its "Top 25 Provider" ranking citing SiteCatalyst’s advanced functionality, flexibility and ease-of-use for an impressive customer list.

“Omniture is driving the evolution of the Web analytics market, and our customers and the industry at large continue to respond very favorably,” said Josh James, chief executive officer at Omniture. “I’m proud of my team for our accomplishments in building a thriving business, and I am pleased that our solutions bring such tremendous business value to our customers. Omniture’s pledge is to continue doing what we do best: building innovative yet easy-to-use solutions that deliver essential business intelligence into the hands of the decision-makers that need it.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture's SiteCatalyst is the most mature and comprehensive technology for Web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's Web site, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM and HP. For more information about Omniture and SiteCatalyst, please visit www.omniture.com