OREM, Utah (Oct. 14, 2004)Omniture, the leading provider of the most mature and comprehensive technology for online analytics, today announced that major retail companies using Omniture's SiteCatalyst(TM) lead this year's Internet Retailer "Best of the Web" listing of the top 50 retail Web sites. Of the companies on the list using a Web analytics solution, a full 30% rely on SiteCatalyst. Further, this 30% represents the cream of the crop in the retail industry, including market leaders like eBay, Wal-Mart, Overstock.com and eBags.

The largest and most active retail Web companies in the world use Omniture, and these customers continue to be extremely loyal to and highly satisfied with SiteCatalyst. Omniture enjoys the highest customer retention rate in the Web analytics industry, while Omniture competitors routinely lose existing customers to Omniture.

Retail is only one market where Omniture is dominant. Omniture enjoys a broader market and customer reach than its competitors, delivering tailored solutions that drive value from a Web site for any company in any market. Recently, Omniture announced a string of more than 20 financial services customer wins (including Countrywide Financial, A.G. Edwards, JPMorganChase, Discover Card, eLoan and many more). The company also plays strongly in a variety of other markets, such as automotive, entertainment, media, high tech and travel, serving more of the Fortune 200 companies than all other ASP analytics providers combined.

"Omniture was the first company to provide in-depth Web analytics, and we have continued to pioneer state-of-the-art technology that removes the mystery from online business," said Josh James, CEO and co-founder of Omniture. "Our customers, whether in retail or any other market, receive not only high ROI, but also peace of mind from their use of SiteCatalyst. That's why the biggest and most innovative Web business leaders in the world trust us, and it's also why we have never lost a customer to a competitor's offering."

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture's SiteCatalyst is the most mature and comprehensive technology for Web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's Web site, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM and HP. For more information about Omniture and SiteCatalyst, please visit www.omniture.com.