OREM, Utah (October 28, 2004) Omniture, the leading provider of the most mature and comprehensive technology for online analytics, today announced that according to Omniture's recent financials in comparison to recently released competitive financial data, Omniture emerges as the market's largest ASP (application service provider) of web analytics solutions. The sequential quarterly growth of Q3 2004 compared to Q2 2004 was 19 percent, and the company's year-over-year quarterly growth rate, when comparing Q3 2003 to Q3 2004, was more than 150 percent. This growth was sustained while maintaining seven consecutive quarters of profitability-a feat unequalled in the ASP Web analytics market.

This consistent, fast-paced growth is a result of aggressive market adoption for the company's award-winning SiteCatalyst(tm) solution. Proof of its world-class technology, usability and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including industry leaders such as eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM, Countrywide, Macromedia, CBS Sportsline.com, and HP; as well as smaller online enterprises such as Wine.com and LampsPlus. Omniture has demonstrated the ability to serve and add value to, not just niche markets, but all major market categories including retail, media, high-tech, telecom, financial services, consumer services, automotive, travel & hospitality, and entertainment.

In addition to its "Who's Who" list of customers, Omniture has recently been recognized with CMP's Network Computing's Editor's Choice award (along with being selected as their vendor of choice for their 150-plus web sites) and has also been named the "clear market leader" in web analytics in the JupiterResearch Constellation Report. Finally, ASPNews.com recently named Omniture to its "Top 25 Provider" ranking citing SiteCatalyst's advanced functionality, flexibility and ease-of-use for an impressive customer list.

"This is a defining moment for Omniture," said Josh James, co-founder and CEO of Omniture. "Our commitment to driving the business success of our customers has resulted in our market-leadership position. Our success is a direct result of these passionate customers who demand excellence, and of our wonderful people who are delivering results. I am pleased that our solutions bring such tremendous business value to our customers and look forward to continuing this momentum."

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture's SiteCatalyst is the most mature and comprehensive technology for Web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's Web site, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM and HP. For more information about Omniture and SiteCatalyst, please visit www.omniture.com. www.omniture.com.