OREM, Utah (November 29, 2004) Omniture, the largest provider of the most sophisticated and comprehensive technology for online analytics, today announced that it has been recognized by Inc. Magazine as one of America’s fastest-growing private companies for the second year in a row, a testament to the company’s continued growth, as well as its corporate and technology leadership. In its 23rd annual Inc. 500 listing, Inc. ranked Omniture in the 226th position, with annual growth rate of 162.6 percent and a total growth rate of 813.2 percent.

Omniture's CEO and co-founder, Josh James, credits the company’s continued growth over the past five years to the pioneering development of the industry’s most comprehensive online analytics solution and the company’s commitment to excellence in customer service and support. This focus has allowed Omniture to serve some of the Internet’s largest and most active sites, including eBay, Wal-Mart, Gannett, Microsoft, Oracle, GM and AOL.

“It is an honor to be included in the Inc 500 for two consecutive years. This is clearly a result of the hard work of our employees and the tremendous ROI that Omniture delivers to our world-class customers,” said James. "Since 1996, Omniture has pioneered the development of web analytics solutions that finally bring the promise of the Internet to fruition; the ability to measure, optimize and validate online performance. We’re excited to see companies deepen their reliance on the Internet as a mainstream marketing channel, and look forward to delivering the online analytics solutions that remove the guesswork from those decisions.”

“The best thing you can say about this year’s crop of Inc. 500 entrepreneurs is that they didn’t buy into the hype,” said Inc. editor-in-chief John Koten. “When people were practically giving away funding in the late 1990s, these companies didn’t overextend, and when everyone hit the panic button a few years later, they stayed calm and seized the opportunity.”

About Inc. 500
The Inc. 500 list ranks privately held companies according to averaged year-over-year sales growth over the past four years. To be eligible for consideration for the 2004 list, companies had to be independent and privately held through their fiscal year 2003; have had at least $200,000 in net sales in the base year of 1999 for Inc. 500 alumni; and $2 million in net sales for 2003. Finally, their 2003 sales had to exceed 2002 sales.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest ASP-based online analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.