OREM, Utah (December 22, 2004) Omniture, the largest provider of the most sophisticated and comprehensive technology for online analytics, today announced that beginning this Christmas Eve, Santa will begin using the ClickMap feature in SiteCatalyst to view the ratio of sleeping to awake residents at each home on the Jolly Fellow’s route, delivering greater efficiencies and fewer surprises as he makes his annual world-wide toy distribution.

“ClickMap will be a lifesaver as I make my rounds this year,” said Saint Nicholas, also known as Santa Claus. “I’ve even told Mrs. Claus to expect me to arrive home an hour or two earlier than usual this year!”

“The strain of surprise sightings by curious—and wide-awake children—has been too much of a strain on Santa,” explained Bernard, chief of staff for Saint Nicholas. “With the help of SiteCatalyst and the ClickMap functionality, Santa can fly into a neighborhood, determine which houses are “sleeping,” and visit those homes first. Additionally, by knowing which houses have children who are awake, Santa is able to enter with more caution, better equipped to steer clear of these watchful children— and more importantly—avoid the emotional shock of stumbling upon peeking pre-teens.”

"We are thrilled to be able to provide such a valuable and stress-relieving tool to Santa,” said Josh James, chief executive officer of Omniture. “As an organization, Omniture is dedicated to providing people the actionable information they need to better do their jobs. We’re pleased to support Santa’s efforts and wish him a safe and merry journey.”

For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, ASP based online analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com. .