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Omniture Announces Support of First Web Analytics Industry Association, Participating as a Founding Corporate Member
The WAA is a not-for-profit organization with the mission to unite and foster the interests of professionals involved in measuring the success of their online business initiatives. Members have the opportunity to participate in many key initiatives through committees—such as Advocacy, Education, International, Research, Standards and Technology—in order to help develop and shape industry standards and best practices.
As a Founding Corporate Member of the first web analytics industry association, Omniture is looking forward to the opportunity to help shape the future of the organization and continue to drive momentum for the web analytics industry.
“The launch of the Web Analytics Association signifies a benchmark for the industry as a whole,” said James. “As more companies of all sizes and across all industries discover the value that web analytics can bring to their entire organization, the need for market education and defined technology standards will be critical to the continued growth and the health of the industry. Omniture is confident that the combined influence and capabilities of the association’s members will strengthen the industry as a whole by accelerating the development and acceptance of industry standards.”
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, ASP based, online analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's Web site that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.
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About The Web Analytics Association
The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit www.webanalyticsassociation.org.
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