OREM, UT – February 24, 2005 — Omniture, the largest provider of on-demand web analytics, today announced that 2004 was a year of record growth and achievement for the company. Omniture issued two major releases of its flagship web analytics product, SiteCatalyst™, focusing on technology partner integration, usability for C-level executives and many other customer-centric features. As of the close of 2004, Omniture saw more than 140 percent revenue growth over the preceding year and added hundreds of new customers and several thousand brands to a roster that already included many of the web’s largest and most heavily-trafficked sites.

“In 2004, Omniture invested in all aspects of the company to become the market leader in web analytics,” said Mark Gorenberg, partner at Hummer Winblad Venture Partners, an Omniture investor. “They continue to make the bold decisions that will support and grow their position in 2005.”

Customer Validation
The most important metric of Omniture’s success is the continued customer adoption and expanding usage of Omniture’s SiteCatalyst. Omniture now provides web analytics for over 9,000 brands, and marquee new wins in 2004 included AOL (the largest web analytics deal ever, and the largest deal in the history of ASP solutions), Wal-Mart, Oracle, CMP Media, and Sprint.

These customers all chose Omniture because of the strength and ease-of-use of the SiteCatalyst technology, coupled with the expertise, creativity and hands-on approach of Omniture’s Professional Services Group. This combination ensures the fastest time-to-value in the web analytics market. Omniture has also consistently proven its ability to scale well beyond the limits of competitive offerings, handling incredibly large page view volumes and traffic spikes.

“We evaluated most of the options out there in choosing our web analytics solution partner,” said Sam Valenzuela, senior manager, eBusiness strategy & analysis, at Sprint. “Omniture gave us the greatest peace of mind that we could accomplish what needed to be done based on SiteCatalyst’s ability to handle the complexities and volume of our site, and the fact that Omniture was really willing to work with us to understand and respond to our needs.”

Solution Leadership and Best Practices
Omniture released two major version enhancements of the SiteCatalyst suite in 2004, each time pushing the envelope on what web analytics technology can do, and how the resulting data can be disseminated throughout the enterprise for better decision-making at all levels. SiteCatalyst 10 featured Advanced Segment Insight™ (ASI), which broadens and simplifies segmentation options to provide a deeper understanding of customer behavior. SiteCatalyst 10 also debuted the “Open Data Platform,” which allows users to embrace information external to SiteCatalyst within their SiteCatalyst reporting environment and thus get a single view of online marketing activity. SiteCatalyst 11 delivered web analytics to managers, executives and C-level decision-makers through features like dynamic, live integration to Microsoft Excel and simple access to SiteCatalyst reports from within the Windows® start menu. By enabling broad consumption of web analytics data, SiteCatalyst 11 enables the entire company – from marketing and merchandising to finance, product development and the CxO level – to communicate, manage and measure success according to key performance indicators (KPIs).

Omniture is committed to delivering a universe of deeply-integrated marketing tools, as evidenced in 2004 by its partnership with DoubleClick Inc. (NASDAQ: DCLK), the leading provider of solutions for advertising agencies, marketers and web publishers. DoubleClick’s web analytics customers are migrating over to SiteCatalyst in anticipation of DoubleClick discontinuing its web analytics product, SiteAdvance. Omniture’s integration with DoubleClick’s DARTmail™ and DART® for Advertisers allows for seamless data exchange between both sets of products for measuring the effectiveness of outbound campaigns, remarketing to highly valuable visitor segments and finding the incremental gains that maximize ROI.

In terms of ensuring customer success with web analytics initiatives, 2004 saw Omniture complement its industry-leading training and education services, Omniture University, with the successful launch of the Omniture Best Practices Group. Headed by seasoned web analytics executive Matthew Belkin and comprised of a team of analytics experts, it is the first such group in the industry. Its charter is specifically to enable customers to realize the full potential of their web analytics implementations through customized training, hands-on support, and innovative application of best practices and principles.

Industry Recognition
In addition to its corporate growth in revenue and customer acquisition, Omniture received many industry accolades in 2004. The company was recognized with CMP Media’s Network Computing Editor’s Choice award. For the second consecutive year, Inc. Magazine named Omniture to its Inc. 500 list of Fastest Growing Companies in North America., and the company was also included in the 2004 Deloitte Technology Fast 500 for the second year in a row. Also, Omniture was named a clear market leader in web analytics in an October JupiterResearch Constellation Report evaluating 14 vendors across a broad range of categories.

“2004 was an exciting year of growth for us,” said Josh James, CEO and co-founder of Omniture. “We worked hard to help our new and existing customers expand the value of SiteCatalyst throughout their organization. The benefits of all this work have been gratifying, but we know there’s still much more to do in 2005 and beyond. We will remain focused on delivering great and cutting-edge customer value.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, on-demand, web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.