OREM, UT – March 9, 2005 — Omniture, the largest provider of on-demand web analytics, today announced that John A. Vandermay has joined the company as vice president of engineering. In this newly-created position, Vandermay will be responsible for driving the next phase of solution development for Omniture, positioning the company to deliver on incredible growth and development opportunities in the integrated marketing solutions space.

“John is a proven leader and technology strategist with a deep understanding of the enterprise and the need for companies to measure, understand and optimize their business processes,” said Josh James, CEO and co-founder of Omniture. “Omniture’s ongoing leadership in this highly competitive industry will be supported by our ability to continually deliver innovative solutions that exceed the expectations of our customers. John will be a key driver of our ability to decisively execute on innovative, quality solutions.”

Vandermay joins Omniture after a tenure of three years as vice president, Foundation Services R&D; for Cognos, the world leader in enterprise business intelligence (BI) and corporate performance management (CPM) software. At Cognos, Vandermay formed and led a team of more than 260 software engineers and QC analysts responsible for the revolutionary development of the company’s industry-leading platform upon which its flagship products— including ReportNet, Series7 and MetricsManager—are based. Prior to Cognos, Vandermay served as the vice president of development for DataMirror, Corp, driving product development efforts that delivered significant annual revenue growth for the company. Vandermay earned his BS in Computer Science & Physics from the Wilfrid Laurier University, Waterloo, Ontario.

Commenting on his new position at Omniture, Vandermay observed, “This industry is incredibly dynamic and Omniture’s ability to demonstrate sustained thought-leadership and breakthrough technical innovation, thereby proactively answering the needs of the market, are the reasons the Company continues to own the leadership position. I’m pleased to join this pioneering management team, to be working with world-class software engineers, and look forward to broadening Omniture’s leadership in this important space.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, on-demand, web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.