OREM, UT – March 15, 2005 — Omniture, the largest provider of on-demand Web analytics, today announced details for its fourth annual user conference, the Omniture Summit 2005: Achieving New Heights. The invitation-only event will be held in Snowbird, Utah, March 21-24, 2005. The event offers two days of in-depth, hands-on training from Omniture’s Best Practices Group and SiteCatalyst™ product architects, as well as keynotes and panel discussions featuring notable industry luminaries and thought-leaders, in an atmosphere of learning and sharing. Omniture Summit is the ultimate destination for industry-leading online marketers, merchandisers, business line managers and executives.

Omniture’s conference is an extension of Omniture University™, the industry’s most comprehensive Web analytics training program. The Summit will bring together Omniture executives and technologists, industry experts and more than 250 customer attendees for discussions on issues and strategies that are critical to the success of any Web marketing initiative. Summit participants will gain valuable insight into Omniture’s current and future product offerings, and learn how best to leverage Web analytics for significant positive business impact. Over a dozen Omniture customers including Hewlett-Packard and MSNShopping will lead sessions and participate in panel discussions outlining real-world techniques that have delivered tangible ROI for their organizations.

Learn from Industry Experts
Feature presentations on how to optimize the business value of Web analytics will be delivered by Forrester Research Principal Analyst Bob Chatham, and Jupiter Research Analysts Eric Peterson and Patti Freeman-Evans. In addition, the Omniture Summit will feature a keynote presentation from Anne Holland, Publisher and Managing Editor of MarketingSherpa. Industry thought-leaders Jason Burby, Director of Web Analytics, ZAAZ; Bryan Eisenberg, Founder of the Web Analytics Association and ClickZ columnist; and Jim Sterne, Internet consultant and writer, will moderate interactive customer panel discussions that will examine key strategies and proven methodologies for maximizing and measuring online success.

Omniture Summit will also include educational sessions focused on a variety of user constituencies of different knowledge levels, covering a wide array of topics including cross-category and multi-channel merchandising, A/B testing techniques, defining KPIs and building dashboards, and path and clickstream analysis. This year's program offers break-out sessions as well as personalized tutoring led by Omniture’s Professional Services and Best Practices Group analysts to ensure attendees can take full advantage of Omniture’s technology and apply it to meet their business needs.

"Once again, we have packed our Summit agenda with the industry experts, best practices analysts and real-life implementation case studies our customers need in order to develop winning strategies for the year ahead," said Josh James, CEO and co-founder of Omniture. “Whatever a company’s goals – from increasing conversion rates and online revenue, to improving the online customer experience and building a culture of data-driven decision-making – Omniture offers the right technology and training to make it happen. The Omniture Summit is key a element of our educational program, an approach and a corporate commitment that ensures our customers get the most from their SiteCatalyst initiatives."

For a conference agenda and other information please visit http://www.omniture.com/summit.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, on-demand, web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.