OREM, UT – April 12, 2005 — Omniture, the largest provider of on-demand Web analytics, today announced that iVillage Inc. (NASDAQ: IVIL), The Internet For Women™, has deployed SiteCatalyst across all its online properties to help measure, manage and optimize its online strategies and marketing campaigns, with a goal of improving the user experience. Specifically, iVillage is using SiteCatalyst to help determine the most productive content and site design to potentially increase visitors’ time on the site and conversion rates. For example, optimizing its newsletter subscription pages and redesigning the membership sign-up process has already significantly increased conversion rates.

“Bringing the most useful and relevant content to our customers at the time they need it is what sets iVillage apart,” said Barry Kresch, Senior Vice President, Research, iVillage Inc. “Omniture’s integrated approach takes us beyond merely looking at the ‘clicks’ coming through the web, and provides us with a cohesive view of what content is most interesting to our visitors and which marketing tactics are most effective. We like that the SiteCatalyst Suite allows the flexibility to continually build out new tracking solutions to keep pace with our business needs. By leveraging this information, we can continually optimize the visitor experience and deliver value to our sponsors.”

Used by more than one-hundred people from all levels and departments within the organization—from editorial, sales, and marketing to planning, technology, and eCommerce—SiteCatalyst provides iVillage with a unique holistic view of customer activity across the site. Chosen for its flexibility and its ability to help iVillage rapidly implement and report-on site content and navigational changes, Omniture’s award-winning SiteCatalyst solution is providing actionable data about the site’s more than 470 million monthly page views for the quarter ending December 31, 2004. In addition, by understanding user experience issues and identifying points of premature exit based on analytical information provided by SiteCatalyst, iVillage is able to continuously modify the navigational elements on the pages to potentially generate more page views per visit and direct their visitors to more valuable pages.

“iVillage is a great example of a forward-looking organization that recognizes the tremendous value of using Web analytics to understand and respond to the needs of its visitors,” said Josh James, CEO and co-founder of Omniture. “By delivering user-friendly, actionable data for use throughout the organization, Omniture is pleased to help iVillage better serve its customers and maximize its online business and marketing efforts.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, on-demand, web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.