Posted May 04, 2005

OREM, UT – May 4, 2005 — Omniture, the largest provider of on-demand Web analytics, today announced that the company’s flagship product, SiteCatalyst, has been named a 2005 Well-Connected Awards winner in the Business Applications, Web Analytics Service category by CMP Media LLC’s Network Computing magazine. Finalists are chosen from the technology solutions that Network Computing tested and evaluated in its labs in 2004. Omniture’s solution won top honors over WebSideStory® and WebTrends® for the award in the Web Analytics Service category. SiteCatalyst also won the magazine’s 2004 Editor’s Choice Award for Best Web Analytics Solution and received the highest scores based on its superior analytics, easy-to-use interface and dynamic segmentation. Omniture also became CMP Media LLC’s Web analytics provider for more than 150 of the company’s Web sites.

“The Well-Connected Awards are the only industry awards given by technologists based on real-world product testing and evaluation. These awards take the pulse of the technology industry and reflect the best of what IT has to offer,” said Fritz Nelson, VP and Group Publisher of the Network Computing Enterprise Architecture Group. “This is an important distinction from any other award program—the products selected in the Well-Connected Awards are unique because they have been graded with the same criteria IT professionals use to make purchasing decisions—truly the most outstanding products and services available.”

“Omniture is honored to receive this prestigious industry recognition by Network Computing magazine as the Web Analytics Service category winner for the Well-Connected awards,” said Josh James, CEO and Co Founder of Omniture. “As the value of Web analytics is embraced as a mission-critical business tool by companies of all sizes, it becomes increasingly important for the decision-makers in those companies to understand product and service differentiators between vendors. By thoroughly researching and recommending best-in-class solutions to their readers, Network Computing magazine is providing an invaluable resource to business consumers and the industry as a whole.”

About Network Computing
For IT, By IT, Network Computing (www.networkcomputing.com.) published by CMP Media LLC, Manhasset, N.Y., is dedicated to providing critical analysis of technologies, vendors and products to 220,000 IT Managers and Staff who are accountable for strategic technology purchase decisions. In 2003, Network Computing won a total of four awards from the American Society of Business Publications Editors (ASBPE), including a national award in the Best Technical Article category.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, on-demand, web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.