OREM, UT – April 6, 2005 — Omniture, the largest provider of on-demand Web analytics, today announced the tremendous success of its fourth annual user conference, the Omniture Summit 2005: Achieving New Heights. More than 260 SiteCatalyst™ users attended the invitation-only event, sharing tips and real-life lessons about using Web analytics to improve online marketing and drive substantial business growth. Companies represented included business and marketing leaders American Greetings, AOL, Avon, CBS Sportsline.com, DEX Media, Ford, Gannett, GM, Hewlett-Packard, Macromedia, Microsoft, New York Times Digital, Overstock.com, Sears, Sony, Time Inc., Tommy Hilfiger and Wine.com.

Featured presenters included industry luminaries such as Bob Chatham, principal analyst, Forrester Research; Eric Peterson and Patti Freeman Evans, senior analysts, Jupiter Research; Anne Holland, publisher of MarketingSherpa; Bryan Eisenberg and Jason Burby, both ClickZ columnists and founder and co chair respectively of the Web Analytics Association; and Jim Sterne, highly regarded Internet consultant and president of the Web Analytics Association. Omniture customer success stories were presented by Microsoft and Hewlett-Packard, with an additional 19 Omniture customers who offered best practice insights as panel presenters.

Bryan Eisenberg commented, “I was joined by several other industry luminaries to speak at the Omniture Summit. However, the enthusiasm, customer engagement and knowledge shared by both ‘invited experts’ and the ‘true experts’ (the end users who drive Omniture’s product vision and roadmap) provided the true inspiration. I want to commend Omniture and its entire staff for an incredible event that exuded passion and delighted me not only as a speaker, but as an audience attendee.”

Consistent themes presented by keynotes, customer case studies and industry analysts at the Summit centered on the following three key success drivers:

• Driving Web analytics adoption broadly and deeply so everyone throughout the organization can make data-driven decisions;
• Integrating multi-channel marketing and customer data (from e-mail, ad-serving, etc.) into SiteCatalyst to build a comprehensive view of the customer;
• Creating a “Culture of Change” that encourages constant testing, refinement and retesting of marketing campaigns and site design, to show that incremental changes can and do result in large business gains.

According to Anne Holland, MarketingSherpa publisher and Wednesday’s keynote presenter, “Omniture’s Summit brought together the ‘lucky’ marketers—the 28.7% of online marketer who take Web analytics very seriously and use data to make informed decisions about their business. Feedback from the Summit attendees clearly indicated that the most successful companies—large and small—find success by sharing data throughout the organization, integrating multiple data sources into their Web analytics reports and using the data to constantly ‘tweak’ their sites to drive higher conversions.”

To assist customers in making the most of their Web analytics investment, the Omniture Best Practices Group conducted more than 30 individual consultations, billed as “Extreme Makeover: Web Strategy Edition.” These hands-on sessions were consistently lauded by customers as instrumental in helping them go from “good to great” in their online marketing initiatives.

A key event at the Summit was the “SiteCatalyst Roadmap and Customer Input” session. Customers participated in an afternoon discussion with Omniture CTO Brett Error, where they were given the opportunity to recommend features and enhancements for the future development of Omniture’s core product. These recommendations, as well as those gathered throughout the year, are a key part of developing the SiteCatalyst Suite product roadmap.

“Our product development philosophy is based on customer involvement. Our strategic vision is to broaden SiteCatalyst as an online marketing services platform at the center of all marketing activities, and we’ll continue to drive ease-of-use enhancements while leveraging our Best Practices Group to help customers become more sophisticated in their initiatives,” said Josh James, CEO and Co-founder of Omniture. “We look at our annual Summit as an ideal opportunity to get crucial customer feedback, while also offering our customers the industry’s best learning and networking event.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, on-demand, web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.