Orem, Utah – August 10, 2005 – Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that Matt Belkin, vice president of Omniture’s Best Practices Group, will be taking part in a Webcast titled How to Drive Business Success with Web Analytics: Best Practices and Proven Strategies. Belkin will join Eric T. Peterson, JupiterResearch analyst and recognized authority on Web analytics. Topics include the following:

• Building the right organization to take advantage of analytics
• Generating the right reports to effectively communicate the data
• Understanding which applications and tools drive adoption and understanding

The Webcast will take place at 2 pm EDT, 11 am PDT on Aug. 16, 2005. To register for this Webcast, go to: http://cp.jupiterweb.com/index.php/1446_default/f159e799e67d20cbab3e05cc249302b9

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete anlaytical platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and Hewlett-Packard. www.omniture.com.