Orem , Utah – September 9, 2005 – Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that Kelly Mangis Beam, manager, analytics & strategic planning at the Discovery Channel Store, will present at this year’s Shop.org Annual Summit. Beam will discuss how Omniture SiteCatalyst helped the Discovery Channel Store increase conversion rates, drive up average order value and decrease abandonment rates. The Shop.org Annual Summit is the premier gathering of Internet and multichannel leaders and is designed as an interactive forum for Shop.org members and guests to gather for networking, strategizing, fact-finding and education. This year’s Summit takes place from September 12-15, 2005 at The Venetian Hotel in Las Vegas, NV.

The Discovery Channel Store and Omniture executives will participate in the following sessions at this year’s Shop.org Summit:

• Wednesday, Sept. 14, 2005 from 3:00 p.m. - 4:00 p.m. PDT

“Epiphanies in Interpreting Web Analytics (and the Profits they Produced.)”

Panelists: Kelly Mangis Beam, Manager, Analytics & Strategic Planning, Discovery Channel Store; Brian Elliott, COO, Alibris; and Kris Willardson, Vice President of E-commerce and Accessories

** Mark Stock, senior manager of sales at Omniture, will introduce the session

• Monday, Sept. 12, 2005 at 7:00 a.m. PDT

Golf Event: Secretariat Golf Course at Stallion Mountain Country Club

John Pestana, Co-Founder and executive vice president of customer success at Omniture, will present o pening remarks at this event.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and Hewlett-Packard. www.omniture.com.

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