Frontline Educational Products saves over $1 million in annual lead-generation costs using Omniture’s SiteCatalyst

OREM , Utah – Sept. 22, 2005 – Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that CRM magazine has awarded Omniture’s customer Frontline Educational Products the prestigious 2005 CRM Elite Leader Award. Frontline has relied on SiteCatalyst™ to measure, manage and drive the effectiveness of their online campaigns—as well as quickly and effectively provide a means to deliver high ROI.

“Because we are a small organization with a limited budget and IT resources, we have to be smart in how we spend our budget and how we measure the results,” said John Lant, president, Frontline Educational Products.“ SiteCatalyst allowed us to hit the ground running with our online strategy and has led to a 75 percent reduction in our overall cost-per-sale for online leads.”

Frontline used SiteCatalyst to precisely measure their cost-per-lead for every type of online campaign, such as keyword buys on Google and overture, e-mail campaigns, affiliate programs and more. Additionally, they used SiteCatalyst to identify deceptive sources of traffic from online marketing vendors; an issue that if not identified, could have cost the company tens of thousands of dollars in “bad leads.”

“The success Frontline Educational Products achieved while using SiteCatalyst is a great example of how a company can leverage the power of our solution to increase productivity and cost effectiveness,” said Josh James, CEO and co-founder of Omniture. “We are proud to help our customers earn these types of honors and we congratulate Frontline on receiving a 2005 CRM Elite Leader Award.”
Every year, CRM magazine recognizes those companies and individuals who are raising the bar in customer-centric solutions, services and initiatives. The CRM Elite award recognizes customer companies that have shown significant returns on their CRM technology investments.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com.