With a Growth Rate of Nearly 140 Percent, Omniture is the Only Online Marketing Services Company to Make the List—Climbing 63 Positions from Last Year

OREM , Utah – Sept. 23, 2005 — Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced it has been ranked for the second consecutive year to Software Magazine’s annual list of the top 500 software companies in the world. Fueled by 137.6 percent year-over-year growth compared to 2004, Omniture is the only Online Marketing Services company on the list, climbing 63 positions to 349. In its 23rd year, the Software 500 list is a revenue-based ranking of the world’s largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing.

Omniture On the Rise

This announcement comes at a time of significant growth for Omniture and the Web analytics industry at large. With more than 600 customers ranging from small companies to top Fortune ranked enterprises, Omniture is on track to end its fifth consecutive year with more than 100 percent revenue growth. Recently, the company also closed a $40 million round of venture capital funding, bringing its total to $65 million. In addition, this year Omniture launched several new products and services including Omniture SearchCenter™, which enables companies to view, automate and refine all their search marketing efforts from a single, comprehensive dashboard as well as Omniture Discover™, an advanced exploration engine that enables the breaking down of information silos created by traditional analytics packages.

“Being selected by Software Magazine to appear on its list two years in a row is a great testament to the longstanding relationships we’ve built with our customers,” said Josh James, CEO and co-founder of Omniture. “By consistently providing the best technology with industry leading account management and professional services teams, we are able to help customers set new industry standards for the value they derive from online marketing initiatives.”

The Software 500 ranking is based on total worldwide software and service revenue for 2004. This includes revenues from software licenses, maintenance and support, training and software-related services and consulting.

About Omniture
Omniture Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com.