Leading Web Analytics Provider Helps Avaya Facilitate Better and Higher-Value Interactions Between Its Visitors and Web Sites Around the World

OREM, Utah – September 22, 2005 — Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced that Avaya Inc. (NYSE: AV), a leading global provider of business communications software, systems and services, has deployed Omniture SiteCatalyst™ across all Avaya Web sites worldwide. Chosen as a replacement for a competitive solution, SiteCatalyst was selected based on its advanced features, ease-of-use and fast time-to-value. In addition, the expertise, attention and dedication of Omniture’s professional services and support teams ensured that the project succeeded on time and on budget.

“You really need a qualified support team to get the most out of a Web analytics solution in the shortest possible time, and Omniture’s team is simply the best out there,” said Lisa Merring, senior manager, analytics, at Avaya. “We already had experience with ASP-based analytics, but the SiteCatalyst technology opened up new possibilities for us in terms of what we could do. Omniture’s team worked collaboratively with us to determine the best ways to get the results we wanted.”

Avaya designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. The company is using SiteCatalyst in order to better understand the behavior of visitors across all of its Web sites around the world. Through more intimate knowledge of its customers’ preferences, Avaya can facilitate better and higher-value interactions between visitors and sites. Avaya’s analytics team rolls up roughly 75 different report views on metrics such as page views, site navigation, entry/exit points, etc. This information is then distilled and pushed out to the marketing team for comprehensive campaign tracking and measurement. Thanks to Omniture, Avaya has been able to bring consolidated campaign measurement in-house.

“Web analytics is becoming an increasingly vital data source for smart marketing and business decision-making within forward-looking companies like Avaya,”said Josh James, CEO and co-founder of Omniture. “The key is robust technology for broad data collection combined with the ability to disseminate that data in appropriate formats for different users within the organization, from technologists on the analytics team up to the C-level suite. This is what turns data into information.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete online marketing services platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. Omniture has received numerous industry awards and accolades including Network Computing's 2004 Editor's Choice Award for Web Analytics, American Business Award for Best Sales Organization (2004, 2005), and was recognized as one of Inc. 500's Fastest-Growing Companies in North America (2003, 2004). For more information, visit www.omniture.com.

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