Omniture Ranks No. 259 on the 2005 Inc. 500 with Three-Year Sales Growth of 472%

OREM, Utah, October 20, 2005 – Omniture, the largest and fastest-growing provider of on-demand Web analytics today announced that it has been recognized by Inc. magazine’s 24th annual Inc. 500 ranking of the fastest-growing private companies in the country. In an announcement that took place yesterday, Omniture ranks No. 259 on the list, with three-year sales growth of 472%. The Inc. 500 can be found in the November issue, which appears on newsstands November 1.

Omniture's co-founder and CEO, Josh James, credits Omniture’s phenomenal growth over the past three years to the company’s ability to customize their product to any business regardless of type or size. SiteCatalyst™, Omniture’s award-winning on-demand marketing analytics solution, provides companies with the intelligence they need to make business decisions that drive high ROI.
“Omniture is pleased to be recognized on this year’s Inc. 500,” said James. “Being selected to appear on the list three consecutive years exhibits the growing acceptance—and importance—of using analytics to streamline business processes across the enterprise. Omniture is dedicated to helping our customers succeed and we are confident this industry will continue to see tremendous success for years to come.”

Among its growing roster of more than 600 customers are AOL, eBay, GM, HP, MSNShopping, Sears, Time and Wal-Mart. Part on-demand software provider and part strategic partner to its clientele, Omniture’s broad appeal to e-marketers, content providers, and online support professionals – and to users at all levels throughout the organization – distinguishes it from competitors. Omniture’s vision is also unique: to deliver an integrated, comprehensive online marketing services with a suite of solutions that allow companies to automate, measure, manage and optimize marketing results in real-time.

The companies that made this list represent the vanguard of American industry, posting an average three-year sales growth of 769%. Inc. 500companies posted aggregate 2004 revenue of $15.9 billion, and 84% of them were profitable. Most importantly, Inc. 500 companies were engines of job growth, having created more than 95,000 jobs since the companies were founded.
“When you look at the amazing job growth among Inc. 500 companies and contrast it with the stagnation in the Fortune 500, it underscores the changing nature of our economy,” said Jim Melloan, project manager for the Inc. 500. “With unprecedented global competition, companies have to be able to turn on a dime and discover innovative new ways of doing business. Increasingly, it’s the smaller, agile companies like those on the Inc. 500that are best equipped to meet these challenges.”

The Inc. 500ranks privately held companies according to year-over-year sales growth from 2001 to 2004. With approximately 75% of all new job creation in the U.S. coming from entrepreneurial businesses, the Inc. 500 opens a window onto the companies and industries that are driving the economy forward. Over the years, the Inc. 500 has identified the next generation of world-class companies, with Microsoft, Stonyfield Farms, Timberland, Oracle, The Princeton Review, Morningstar, Jamba Juice, Gateway, E*Trade, Intuit, and Domino’s Pizza all appearing on the list before they became industry powerhouses.

To be eligible for this year’s Inc. 500, companies had to be U.S.-based, independent and privately held through their fiscal year 2004, and have had at least $500,000 in net sales in the base year of 2001. In addition, their 2004 sales had to exceed 2003 sales. Companies are ranked on cumulative three-year sales growth from 2001 to 2004. Inc. verifies all information using tax forms and audited financial statements from certified public accountants and by conducting interviews with company officials.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com.

About Inc.
Inc., the only major business magazine dedicated exclusively to owners and managers of growing private companies, delivers real solutions for today’s innovative company builders. It provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology. Inc. is also the only publication that focuses on small to medium-size businesses, responsible for more than half the nation’s gross domestic product and 70% of its new jobs. And Inc. looks beyond work to address the entrepreneurial lifestyle. Inc., a Mansueto Ventures LLC publication, inspires and informs, with cutting-edge coverage that reflects our readers’ energy, brashness, and imagination.

# # #