Leading Comparison Shopping Web Site Improves Business Analysis with Web Analytics

OREM, Utah – November 29, 2005 --- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced that PriceGrabber.com, a pioneering leader of online comparison shopping, has successfully deployed the Omniture SiteCatalyst Suite providing executives and managers with real-time analytics to measure and improve business performance. With its intuitive interface, SiteCatalyst provides managers throughout the organization with unlimited insight into key customer trends and behaviors that improve decision-making and drive increased revenues.

Prior to Omniture, PriceGrabber.com utilized proprietary systems that required IT to regularly pull time-consuming reports to meet numerous requests from executives and department heads. As PriceGrabber.com continued to expand, a comprehensive and intuitive system was required to enable managers to conveniently monitor key site statistics and trends. Since most Web analytics solutions are tailored solely to traditional retail or eCommerce sites, PriceGrabber.com needed a flexible solution to manage their unique business model composed of merchant partnerships and co-branded sites. The company reviewed top-tier analytics vendors and selected Omniture as its solution provider.

“With Omniture, we have much more than an out-of-the-box solution,” said Cory Rosenberg, product manager at PriceGrabber.com “Due to its flexibility, SiteCatalyst provides information that is truly valuable to our unique business model. The insights gleaned from SiteCatalyst have been great.”

“Omniture’s focus has always been on serving the various needs of our customers,” said Josh James, CEO and co-founder of Omniture. “Our products and services are well suited for supporting PriceGrabber.com’s unique business due to the flexibility of our solution. Omniture will continue to ensure customer success through product innovation, education and industry-leading service and support.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com

About PriceGrabber.com
PriceGrabber.com is a leading provider of online comparison shopping services that allows millions of consumers to search and compare information about products, services, merchants and sellers in order to make an educated purchase decision. Through continued innovation and consistent focus on providing the best comparison shopping experience on the Internet, PriceGrabber has established itself as one of the most trusted and effective online destinations for savvy shopping. By using PriceGrabber, shoppers can instantly find and compare millions of unique products and services from thousands of merchants and sellers in 22 product and service channels, thereby enabling users to find the right product/service from the right merchant/seller at the best price. Millions of online shoppers have saved considerable time and money by making PriceGrabber an integral part of their shopping process. The company also powers comparison shopping functionality for a network of leading Internet sites, including MSN Shopping, AskJeeves, About.com and Comcast, thus providing millions of users across these sites access to the PriceGrabber comparison shopping solution. The company offers comparison shopping in English (at www.PriceGrabber.com), Spanish (at www.preciomania.com) and Portuguese (at www.precomania.com) as well as international sites in Canada and the United Kingdom. PriceGrabber is headquartered in Los Angeles.

PriceGrabber is a registered trademark, and PriceGrabber.com and BottomLinePrice are trademarks of PriceGrabber.com, LLC. Other trademarks or registered trademarks are the property of their respective owners.

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