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Media Alert: Omniture Director Brings Web Analytics Expertise to Panel Session at Search Engine Strategies Conference

Posted Nov 30, 2005

Marketing Veteran Will Help Companies Learn Which Statistics Really Matter and How to Translate Knowledge into Higher Sales

Orem, Utah – November 30, 2005 – Omniture, the largest and fastest-growing provider of Web analytics and online marketing services, today announced that Christopher Parkin, senior director of product marketing, will be a panel speaker at the four-day Search Engine Strategies conference that begins Dec. 5 in Chicago. Parkin will join a panel titled “Measuring Success Overview.”

WHO: Christopher Parkin, 10-year veteran of product marketing for enterprise technology companies

WHAT: Panel discussion on “measuring success” at the Search Engine Strategies conference series for the Search Engine Marketing and Optimization trade association.

WHEN/WHERE: Thursday, Dec. 8 from 9 a.m. to 10:15 a.m. at the Chicago Hilton.

WHY: Without integrated Web analytics, search marketing is just traffic. This panel will explore ways to overcome this hurdle in order to drive highly targeted marketing initiatives. Parkin will address the value in combining Web analytics with search marketing efforts and describe ways to understand, target and influence visitor behavior through this powerful integration.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics and online marketing services provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine

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