Financial Services Arena Poised for Fast Revenue Growth via Web Analytics

OREM, Utah – December 15, 2005 — Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced that Bayview Financial Exchange Services, LLC (Bayview 1031), a subsidiary of Bayview Financial, L. P., a leading full-service real estate and mortgage investment company, is using Omniture’s SiteCatalyst™ to better understand customers, improve decision-making and act on insights that raise sales revenues. Through the power of Omniture SiteCatalyst™, the award-winning Web analytics product, Bayview 1031 has already seen a 20 percent savings in quarterly online marketing expenses.

The pressures financial institutions face today are greater than ever. Now they must maximize the effectiveness of the online channel, drive acquisition of more online customer relationships, and achieve higher revenues through cross-selling, all while improving customer retention and lowering service costs. Given these challenges, many financial institutions are reassessing their online strategy to gauge overall effectiveness and refine marketing efforts to achieve their long-term goals.

“In the next five years, the online banking population will grow at a compound annual growth rate (CAGR) of 11 percent, reaching nearly 57 million households in 2009. With the market maturing and growth slowing, banks should continue to focus on cross selling, as online banking consumers are three to five times more likely to be interested in other financial services online than are consumers who do not bank online.” (JupiterResearch, US Online Banking Forecast, 2004 to 2009)

Omniture is helping several financial services companies, including Bayview 1031, take full advantage of their online presence by identifying high-performance online marketing channels and maximizing their marketing initiatives.

Bayview 1031 Boosts the Bottom Line with SiteCatalyst
A goal of Bayview 1031 is to build an industry-leading business supported through advanced technology while offering top-notch security to its clients. In support of this, they required an enterprise-class Web analytics solution that would help meet the needs of the company and their customers now as well as in the future. In SiteCatalyst, Bayview 1031 found the world-class analytics solution they were searching for, with the ability to track marketing campaigns, optimize keyword buys and get the best return on online marketing dollars—while also providing in-depth insight to better understand their customers and improve decision-making.

“The online channel is critical to our business and we recognized the need for enterprise-class Web analytics,” said Adam Mishcon, First Vice President at Bayview 1031. “Omniture’s proven SiteCatalyst solution fit our corporate strategy of using world-class technology to differentiate ourselves.”

Using SiteCatalyst analytics, the company has ramped up its online efforts by rolling out a series of marketing initiatives including banner and cube ads and keywords from Google and Yahoo!—all of which can be measured in real time through SiteCatalyst. Bayview 1031 assesses these campaigns with SiteCatalyst’s funnel analysis. “The funnel is a wonderful tool for tracking and comparing marketing programs, and identifying which ones are generating the most leads,” said Stephen Hill, e-marketing manager at Bayview 1031. With this information clearly displayed through SiteCatalyst, Bayview 1031 has the information to properly evaluate programs and improve decision-making to boost the bottom line.

For example, the company was also able to spot—and ultimately drop—a poor-performing cube ad placement on a popular real estate publishing site, saving the company 20 percent in quarterly online marketing spend. “SiteCatalyst really enables us to maximize our online investments,” Hill said. “Without the data provided by Omniture, we would have blindly signed on for another three months of ineffective advertising.” With this savings, Bayview 1031 was able to invest in higher performing campaigns.

“Omniture’s products and services are geared specifically to address the unique needs of the financial services industry providing companies like Bayview 1031 with tremendous customer insight and business value,” said Josh James, CEO and co-founder of Omniture. “This value stems from the combination of our innovative technology and industry-leading customer service and support.”

To review a complete Omniture case study on Bayview Financial Exchange Services, LLC, please access: www.omniture.com/en/resources/case_studies

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete online marketing services platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.

About Bayview Financial Exchange Services, LLC
Bayview Financial Exchange Services, LLC is a wholly owned subsidiary of one of the largest commercial real estate loan companies in the U.S., Bayview Financial, LP. Based in Coral Gables, Florida, the exchange services division was established in 2004 to handle special “1031” exchange transactions for clients who buy and sell business and investment real estate. Internal Revenue Code Section 1031 allows individuals who own business or investment property to defer capital gains taxes by purchasing a replacement business or investment property. To successfully exchange properties and defer taxes, a qualified intermediary must be used to facilitate the exchange and hold sale proceeds in between the sale and purchase. Bayview 1031 emerged as a new player in this niche market in early 2004.

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