Products Selected Represent Significant Technologies Promising to Make the Greatest Impact on Enterprise IT Strategies

OREM, Utah – Jan. 5, 2006 – Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced that SiteCatalyst 12, the latest version of the company’s Web analytics product, was selected by InfoWorld magazine as 2006 Technology of the Year in the Web Analytics category. Recognizing a Web analytics product as a Technology of the Year winner is a first for InfoWorld and a testament to Omniture’s technology leadership, as well as the rising importance of Web analytics to the IT community. Each year InfoWorld recognizes the top technologies that made the greatest impact on enterprise IT strategies during the past year. InfoWorld’s 2006 Technology of the Year Award winners represent the best products defining, and often redefining, the role of IT and resulting business impact.

SiteCatalyst 12 won top honors among four Web analytics solutions considered. from vendors including WebSideStory, Coremetrics and WebTrends. SiteCatalyst 12 provides companies with accurate and reliable Web data, disseminating integrated and accessible information across an entire organization—from the CEO to the marketing analyst. As a result, SiteCatalyst helps companies align online performance with marketing objectives, forecast Web site activity more accurately and integrate business initiatives—all with a single application.

“By making Web performance data more accessible and easier to analyze, Omniture’s offering is now perhaps the best solution in helping you understand—and leverage—how visitors use your site,” said Mike Heck, contributing editor for the InfoWorld Test Center, in his June 2005 review of SiteCatalyst 12.

“We’ve invested years of research and development into SiteCatalyst 12 to provide the best Web analytics solution on the market. By working closely with customers and partners, we’ve been able to help enterprises of all sizes and verticals significantly boost ROI, drive company growth and successfully enhance their customers’ online experience,“ said Josh James, CEO and co-founder of Omniture. “Being honored with an InfoWorld Technology of the Year award further validates our vision for helping customers reap the benefits of their online marketing investments.”

The InfoWorld Technology of the Year report appears at www.InfoWorld.com/3754, as well as in the publication’s Jan. 2, 2006 print edition.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com.

About InfoWorld Media Group
InfoWorld Media Group helps senior technologists connect technology and business strategy for maximum impact at their organizations. Through integrated channels including online, events, demand generation and a weekly print magazine, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at www.InfoWorld.com.

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