Strategic Business Consultants Help Customers Maximize Success with Online Marketing

OREM, Utah – January 11, 2006 — Omniture, the largest and fastest-growing provider of Web analytics and online marketing services, today announced that the Omniture Best Practices Group has grown its client base by more than 300 percent over the past year. The Omniture Best Practices Group was formed to maximize customer success with integrated marketing strategies. To date, Omniture’s Best Practices group has consulted with more than 100 companies, helping them understand how to act on Web analytics data in order to connect marketing initiatives to business results.

“Working with Omniture’s Best Practices Group has enabled us to more quickly leverage the power of SiteCatalyst™ within our organization,” said Adam Lefton, director of Web strategy at Cancer Treatment Centers of America. “The Best Practices team has provided us with deep product knowledge, unparalleled Web analytics experience, and fresh perspectives gained from working with some of the Internet’s most successful Web sites. Our Best Practices consultant worked closely with us throughout our implementation and is now driving the optimization of our Web site, using A/B testing and other measurement strategies. We consider our consultant to be an invaluable partner as we reach out to cancer patients everywhere with our message of hope and healing.”

For companies that lack internal Web analytics expertise, or companies that are simply looking to take Web analytics to the next level, the Best Practices Group offers on-demand Web analytics experts that have first-hand experience across all major industry verticals.  In working with the Best Practices Group, customers have experienced rapid time-to-value and dramatic results in as little as one week of consulting.

The Omniture Best Practices group was established in November 2004 and is the only organization of its kind in the Web analytics industry.  The Best Practices Group consultants represent a significant cross-section of industry professionals and cutting-edge expertise ranging from business and KPI reporting strategies, eMarketing, multi-channel measurement, and search engine marketing to Web site redesign, A/B and multi-variate testing, customer segmentation and behavioral analysis.  In addition to these principal services, the Best Practices Group offers industry-specific services such as:

“Omniture recognized early on that the strategic value of Web analytics was more than just providing data.  The challenge for most organizations is finding the knowledge and expertise of how to best use the data to affect strategic business decisions,” said Josh James, CEO and co-founder of Omniture. “We created this specialized team of industry experts to specifically address that issue and partner with our customers to ensure their online marketing success.”

For more information about Omniture’s Best Practices Group, please log on to: http://www.omniture.com/en/services/consulting or call 801-722-7000

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI.  Omniture is the largest and fastest-growing provider of Web analytics and online marketing services by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface.  Omniture is the only company in its market to offer a complete online marketing services platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require.  Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. Omniture has received numerous industry awards and accolades including Network Computing's 2004 Editor's Choice Award for Web Analytics, American Business Award for Best Sales Organization (2004, 2005), and was recognized as one of Inc. 500's Fastest-Growing Companies in North America (2003, 2004). For more information, visit www.omniture.com.

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