Mark Dillon’s Partner Relations and Sales Expertise Will Help Expand Omniture’s Channel Program

OREM, Utah – March 29, 2006 — Omniture, the leading provider of online business optimization services, today announced the appointment of Mark Dillon to vice president, channel sales. In this newly created position, Dillon will spearhead Omniture’s global channel strategy aimed at further strengthening the company’s relationships with key partners (e.g. marketing agencies, OEM/VAR resellers, referral partners) while driving revenue growth through channel sales. Dillon will report directly to Christopher Harrington, vice president, sales.

“Successful relationships with partners such as MarketLive, Saxotech, vCommerce and DoubleClick have been the key to the success for many of our customers,” said Dillon. “With increasing market demand for the Omniture SiteCatalyst® platform, the time is ripe to expand our channel program with additional dedicated resources that will further enhance our partner and customer relationships.”

Dillon brings Omniture 16 years of sales and sales leadership experience in analytics, eCommerce and B2B industries. Prior to his promotion, Dillon was senior director of channel sales at Omniture, where he played a key role in creating the program and developing relationships with over 40 channel partners. Before Omniture, Dillon held a senior-level sales position at WebSideStory where he consistently ranked as the top sales professional, closing deals with many of the company’s largest clients. He also held sales positions at Digital Commerce Corporation and Epoch Internet.

“Having strong relationships with integrated partners and consultants is critical in helping our customers achieve the highest level of success,” said Christopher Harrington, vice president, sales for Omniture. “Mark has spent nearly two decades developing an understanding of the intricacies necessary for building successful relationships with partners and customers and will leverage his expertise to expand our market leadership.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, the a leading provider of on-demand, online business optimization services delivering essential data intelligence that allows customers to improve the performance of their online business and marketing initiatives.  The company provides customers with the ability to collect, integrate, analyze and automate the reporting and distribution of multi-channel business information empowering business users at all levels to make more well informed, data-driven decisions. In addition, Omniture offers a full portfolio of training, consulting and support for enterprise-class customers to help them achieve a higher level of business value Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.

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