OREM, Utah – April 4, 2006 – Omniture, Inc. today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its common stock. The offered shares will be sold by Omniture and certain stockholders of the company.

Morgan Stanley & Co. Incorporated will act as the sole book-running manager for the offering and Credit Suisse Securities (USA) LLC will act as co-lead manager. In addition, Deutsche Bank Securities Inc. and J.P. Morgan Securities Inc. will act as co-managers of the offering. The number of shares to be offered and the price range for the offering have not yet been determined. When available, prospectuses may be obtained from Morgan Stanley’s prospectus department at 1585 Broadway, New York, NY 10036-8200, by telephone at (212) 761-6775 or by emailing prospectus@morganstanley.com.

A registration statement relating to these securities has been filed with the U.S. Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.