Discover Financial Services, MSNBC, Sears, Alienware and DirectlyHome.com Recognized for Innovation and Leadership Using Omniture Solutions

OREM, Utah – April 11, 2006 — Omniture, the leading provider of online business optimization software, today announced the 2006 OMNIAwards, recognizing five organizations for demonstrating leadership in Web analytics to optimize their online business performance. The awards were presented at Omniture’s fifth annual customer summit held in Park City, Utah.

“The OMNIAwards are a way for us to recognize the work of teams who are extending the vision and realizing the promise of Web analytics as the catalyst for success-based marketing,”said John Pestana, EVP Customer Success and co-founder, Omniture. “In addition, by acknowledging customer achievement, we hope to promote a constant stream of innovation to continuously push the boundaries of Web analytics technology.”

Winners were chosen in the following categories:

1. Best Multi-Channel Measurement with Analytics - Awarded to Discover Financial Services, for the best example of leveraging Omniture products to capture multi-channel data—showing how this process has improved user experience and business results;
2. Best Use of Executive Dashboards - Awarded to MSNBC, for creating the most innovative and effective executive dashboards—communicating success and challenges across business divisions, aligning initiatives, and understanding online and offline distribution and consumption of information and entertainment.
3. Best Power User Techniques with Omniture Products - Awarded to Sears Holdings Corporation, for the best example of using Omniture products in unique and ground-breaking ways—leveraging SiteCatalyst® across all Web properties, utilizing Excel integration to automate dashboards and reporting for all users and executives, and performing weekly and monthly in-depth analyses of all Web properties’ performance.
4. Best Outgoing Marketing Optimization - Awarded to Alienware, for the best case study in demonstrating innovation and achieving high ROI through using Omniture products in outgoing marketing campaign strategy, creation, and execution;
5. Best Site Redesign Using Omniture Products - Awarded to Directlyhome.com, for the best case study in leveraging Omniture products and/or services to optimize Web site redesign to achieve tangible business gains.

About Omniture
Omniture, Inc., is the leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.  Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University.  Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.

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