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Media Alert: Omniture Addresses Cross-Channel Marketing Measurement at Canadian Marketing Association Convention
Orem, Utah – May 8, 2006 – Omniture, the leading provider of online business optimization software, today announced that Christopher Parkin, senior director of product marketing at Omniture, will be a featured session speaker at the 2006 Canadian Marketing Association (CMA) National Convention and Trade Show in Montreal, Canada. Parkin will address “Using Web Analytics to Measure Cross-Channel Marketing,” where he will discuss how to leverage Web analytics through multiple marketing channels to build competitive advantage by understanding visitor activity in real-time—giving key decision-makers the information they need to influence sales. The CMA convention presents marketing trends and practices by world-leading organizations. Hundreds of marketing executives and others from top companies around the world will attend this year’s convention which takes place May 15-17 at the Palais des congrès de Montréal.
WHO: Christopher Parkin, Omniture senior director of product marketing
WHAT: Featured session speaker, “Using Web Analytics to Measure Cross-Channel Marketing”
WHEN: Tuesday, May 16, 2006: 2:15 to 3:15 p.m.
WHERE: Palais des congrès de Montréal: 201, rue Viger Ouest, Montréal, QC H2Z 1H2
About Omniture
Omniture, Inc., is the leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.
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