OREM, Utah – June 27, 2006 – Omniture, Inc. today announced the pricing of its initial public offering of 10,700,000 shares of common stock at a price of $6.50 per share (before underwriting discounts and commissions). Of those shares, Omniture will sell 8,700,000 shares and selling stockholders will sell 2,000,000 shares. Omniture has granted the underwriters the right to purchase an additional 1,605,000 shares of common stock to cover over-allotments. Shares of Omniture common stock will trade on the Nasdaq National Market under the symbol “OMTR.”

Omniture will receive net proceeds of approximately $50.1 million from the offering, which it intends to use for a $4.0 million license payment that is due on the closing of the offering and for general corporate purposes. Omniture will not receive any of the proceeds from the sale of shares by the selling stockholders.

Morgan Stanley & Co. Incorporated is acting as the sole book-running manager for the offering and Credit Suisse Securities (USA) LLC is acting as co-lead manager. In addition, Deutsche Bank Securities Inc. and J.P. Morgan Securities Inc. are acting as co-managers of the offering. A copy of the prospectus relating to this offering may be obtained by contacting Morgan Stanley & Co. Incorporated, 180 Varick Street, New York, New York 10014, Attention: Prospectus Department, by calling 212-761-6775 or by emailing prospectus@morganstanley.com.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities, in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University.