London, England – July 13, 2006 — Omniture, Inc. (Nasdaq: OMTR), a leading provider of online business optimisation software, has expanded its senior EMEA management team with the appointment of Mick Oak as Director of Client Services, EMEA. Oak joins Omniture from Business Agility, where he headed up the consulting group. Before that, he was Senior Vice President, Worldwide Services, for Chordiant Software, and he was part of Chordiant’s founding team in Europe.

Oak has 29 years experience in IT, business processes, CRM systems and services for companies that include Business Agility, Chordiant, Cap Gemini and Oracle. He will report to Neil Weston, Omniture’s General Manager, EMEA and Senior Vice President.

He takes responsibility for driving all post-sales service activity for Omniture, which launched in Europe in May 2006. His appointment reflects Omniture’s expansion in Europe and its commitment to ensuring that the company remains closely engaged with its customers post-sale to optimise their online businesses. He will be responsible for conducting customer business assessment reviews, project implementation, account management, best practices, education and all aspects of customer support. This will include the forthcoming launch in Europe of Omniture’s Business Assessment Program, a consultative service for Omniture customers designed to assess the performance of their online operations against their business objectives and maximise the impact of their online marketing strategies through implementation of best practices.

Omniture launched in the UK and France earlier this year (May 2006) and has already accumulated a list of European clients that include: Aer Lingus, BT, Dixons, easyMobile, John Lewis, Lastminute.com, Microsoft UK, RAC, Royal Mail, Business Link, Thomas Cook and Yell.com in the UK and Ireland; and eBay, La Redoute, SFR, Thomson and Voyages-sncf.com in France.

About Omniture
Omniture, Inc., is the leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

For further press information, please contact:
Malini Majithia / Kate Hartley
Carrot Communications
Tel: 020 7386 4860
Email: malini.majithia@carrotcomms.co.uk / kate.hartley@carrotcomms.co.uk

Note on Forward Looking Statements
Statements in this release that are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our expansion in Europe and the future launch in Europe of Omniture’s Business Assessment Program, are based on current expectations and assumptions and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with delays or difficulties in bringing service offerings to the European market, international operations, competition, the significant capital requirements of our business model, errors, defects, disruptions or other performance problems with our services, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business in Europe, and the inaccurate assessment of or changes in the market opportunity; and such other risks as identified in our registration statement on Form S-1 filed on June 22, 2006 with the U.S. Securities and Exchange Commission (SEC) and in other filings made by Omniture with the SEC. These documents are available on the SEC Filings section of the Investor Relations section of our website at http://ir.omniture.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.