Online Business Optimization Leader Recognized by Independent Research Firm for Historical Revenue Growth

OREM, Utah – July 25, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, was recently named the leading on-demand Web analytics provider by revenue in a report by IDC, an independent global research and advisory firm for the technology industry. The report highlights Omniture’s revenue growth from 2004 to 2005, stating “Omniture experienced very high growth in 2005…and is now the leading on-demand Web analytics provider by revenue.” It continues to discuss significant achievements in 2005 and 2006, including Omniture’s release of SearchCenter, its keyword bid management solution.

According to the IDC report “Worldwide Web Analytics Software Applications 2006-2010 Forecast and Analysis: 2005 Shares and Current Outlook in the Year of Integration,” #201794 (June, 2006), the Web analytics market grew by 20.7 percent in 2005 and is projected to more than double in size over the next five years. The real growth has come from the on-demand arena, and the percentage of on-demand revenue among the top vendors increased from 56.7% in 2004 to 64.9% in 2005.

“Omniture’s market-leading growth is an indication of its promise of delivering a platform of solutions that relieve the multi-system integration burdens historically shouldered by customers,” said Mary Wardley, Vice President, Enterprise Applications and CRM Software, IDC. “The company has established a great foundation to build upon in the market through its ability to identify and resolve customer pain points through innovative offerings.”

The report attributes part of Omniture’s success and revenue growth in 2005 to successful launches of new technological developments, such as the company’s keyword management solution, SearchCenter™ and the partner integration with DoubleClick’s DARTmail. IDC also highlights Omniture’s innovative business developments announced in 2006, such as the Omniture Solutions Network™—the Web analytics industry’s first partner network of certified solutions and services, and Omniture’s My Marketing Network™—an interface that easily integrates partner solutions and services to provide customers with one source to manage multiple business initiatives.

“We believe there is a direct correlation between our historical growth and our continued dedication to identifying and addressing the business challenges and opportunities of our customers,” said Josh James, CEO and co-founder of Omniture. “Our focus extends far beyond Web analytics, which we believe is the essential engine driving the online business optimization industry.”

Additional Recognition

• Omniture Receives Sears ‘Partners in Progress’ Award for delivering quality products and services that contribute to building customer lifetime value (July 11, 2006).
• Omniture Selected as One of the World’s Top 50 ASP’s by ASPNews.com (June 2, 2006).
• Omniture Named a “Strong Positive” in Leading Analyst Report on Web Analytics in this year’s Gartner “Market Scope for Web Analytics 2Q06” (April 7, 2006).
• Omniture SiteCatalyst® Named a CODiE Award Finalist for Best Software as a Service by Software & Information Industry Association (January 27, 2006).
• Omniture Named a Market Leader by Independent Research Firm Due to Its Comprehensive Suite of Products, Training and Client Services in this year’s Forrester Wave™ report, “Web Analytics, Q1 2006,” receiving the highest score for current offering—a compilation of both product capabilities and service and support (January 19, 2006).
• InfoWorld Honors Omniture SiteCatalyst 12 as the 2006 Web Analytics Technology of the Year Winner (January 5, 2006).


About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.

Note on Forward-Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the Web analytics market, identifying and addressing customer requirements, establishing partnerships with customers, and optimizing the success of business objectives related to online initiatives of customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to continue to deliver a platform of online business optimization solutions that address customer requirements, our ability to continue to attract new customers and sell additional services to our existing customers, the success of our strategic relationships with third parties, including technology integration, channel partners and resellers of our services, the continued adoption by customers of our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services; and such other risks as identified in our registration statement on Form S-1 filed on June 22, 2006 with the U.S. Securities and Exchange Commission (SEC) and in other filings made by Omniture, Inc. with the SEC. These documents are available on the Investor Relations section of our website at http://ir.omniture.com. Omniture, Inc. undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.”