Online Business Optimization Leader Now Owns or Has Direct License to 136 Patents and Patent Applications

OREM, Utah – July 27, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the recent purchase of nine patents from IBM related to inventions and technology in the Web analytics, business optimization and behavioral targeting area. With these new additions, Omniture’s internal patent portfolio now includes 14 issued patents and 44 patent applications pending.

In addition to Omniture’s internal patent program, the company entered into a license agreement with NetRatings, Inc. during the quarter ended March 31, 2006, under which NetRatings licensed to Omniture worldwide rights to its entire patent portfolio of 78 U.S. and foreign patents and patent applications. Omniture remains the only major solution provider in the Web analytics industry to have licensed these assets from NetRatings. With this added portfolio, Omniture owns or has direct license to a total of 136 patents and patent applications.

“We are pleased to have been able to acquire patents—harvested within IBM’s world-renowned, internal patent program—that have direct application to our industry,” said Josh James, CEO and co-founder of Omniture. “Investment in intellectual property is very important in our technology driven market and we have aggressively pursued our patent program to give our customers the highest levels of confidence and protection when using our services and technology.”

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding investments in our intellectual property protection and licensing strategy. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, our ability to protect and enforce our intellectual property rights, our ability to develop or acquire new services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees and manage our growth, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, and the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, the blocking or erasing of “cookies”; and such other risks as identified in our registration statement on Form S-1 filed on June 22, 2006 with the U.S. Securities and Exchange Commission (SEC) and in other filings made by Omniture, Inc. with the SEC. These documents are available on the Investor Relations page of our corporate Web site at www.omtr.com. Omniture, Inc. undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.