Cambridge, Mass. – October 10, 2006 – AllurentTM, the Rich Internet Applications for Commerce company, today announced that it has partnered with Omniture (NASDAQ: OMTR) to help online retailers measure the real value of their online stores by providing improved analytics for RIAs. The integration of Allurent’s product suite with Omniture ActionSource™ will help online retailers measure and report on the rich media on their sites.

As rich media becomes an increasingly important way for retailers to differentiate their online stores and enhance the customer experience, it’s vital that retailers capture the ROI of these applications. Omniture ActionSource not only allows retailers to measure the effectiveness of rich media on their sites but also allows them to adjust and optimize online campaigns accordingly.

“Omniture ActionSource enables leading retailers to truly understand how RIAs can drive revenue, while significantly enhancing the customer experience in their online stores,” said Fumi Matsumoto, co-founder and CTO at Allurent. “Partnering with Omniture ensures that the performance of Allurent’s applications and the quality of the online customer experience is never compromised.”

Omniture ActionSource will integrate with Allurent’s suite of RIAs for commerce, including Allurent BUY. Allurent BUY, is an application for major online retailers that increases conversion rates and transaction sizes by providing easy to use rich features throughout a site starting with the ability to quickly view product details and select product configurations. Once in the checkout area, Allurent BUY consolidates all information relating to the merchandise and the customer’s personal information on one page, ensuring that all details remain accessible throughout the entire checkout process. This makes order verification easy and painless for the customer, while eliminating the possibility of losing information, since the customer never has to leave the page they are on. Omniture ActionSource enables retailers to track these conversion improvements achieved using BUY, allowing retailers to better understand their customers and optimize their online experience.

“While websites that feature rich media offer online shoppers a more dynamic customer experience than straight HTML sites, retailers haven’t had an easy way to measure the effectiveness of Flash and Flex on their sites – until now,” said John Mellor, senior vice president, business development at Omniture. “Online retailers that will benefit the most from RIAs are those who are taking the necessary steps to measure and analyze the performance of these applications and the implications on their business on an ongoing basis.”

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-Looking Statements
Management of Omniture, Inc. believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, the risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

About Allurent, Inc.
Headquartered in Cambridge, Mass., Allurent is the Rich Internet Applications for Commerce Company. Allurent is developing a suite of Rich Internet Applications focused on the full life cycle of online shopping, from finding and browsing products to pageless order management and checkout. Each application dramatically improves customer experience, driving greater conversion rates, customer satisfaction, and profit. For additional information please visit www.allurent.com.