New Integration Technology Ushers in the Era of Marketing 2.0

Orem, Utah – November 2, 2006 – Omniture, the leading provider of online business optimization software, today announced the company will unveil new “Plug and Play” technology for helping marketers integrate their online marketing applications. At a launch event on December 11, 2006 at the San Francisco Museum of Modern Art, hundreds of B2B and B2C online marketers will be the first to see new technology demonstrated by Omniture and its partner community. Attendees will be able to network and hear more about new online marketing opportunities—increasingly being referred to as Marketing 2.0.

WHO: Featuring Forrester Research, marketers from leading online companies and Omniture executives

WHAT: Hear Forrester Research describe the challenges and benefits of integrating online marketing information, and see new Omniture “Plug and Play” online marketing technology that will help marketers:

• Understand how ad serving campaigns affect keyword conversion
• Create targeted e-mail campaigns using site behavior
• Optimize landing pages based on specific user segments
• Drive internal search conversion through site behavior results
• And much more

WHEN: Monday, December 11, 2006
4:00 p.m. PST

WHERE: San Francisco Museum of Modern Art
151 Third Street, San Francisco, CA

If you are interested in attending or would like additional information, please visit http://www.omniture.com/sfmoma

About Omniture
Omniture, Inc. is the leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.