Experienced Software Veteran to Drive Company Growth in the Region

MUNICH, Germany – January 11, 2007 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced the appointment of Stefan Berger as country manager for Germany, Austria and Switzerland. Berger’s responsibilities will include strategic market positioning and the expansion of sales and customer activities. Berger will open a Munich office to compliment Omniture’s current operations in London and Paris. He will report directly to Wolfgang Allisat, director of sales, EMEA.

Berger has extensive enterprise software experience in both business development and marketing. In his prior position, Berger was sales director over Central Europe for Interwoven, a supplier of Enterprise Content Management solutions, with responsibility for new business and the development of existing accounts. Other milestones in his career include positions as sales manager over Central Europe for Forte, sales executive at CA computer associates GmbH, and various posts in project sales and project management at Interprogramm GmbH.

“I am looking forward to the exciting opportunity of leading Omniture in this region,” said Berger. “The German-speaking market for online marketing is growing, and I believe represents a unique opportunity for the company.”

Omniture’s involvement in Germany is the next step for the US-based company already recognized as a market leader in on-demand Web analytics. With the help of Omniture’s products, more than 1,500 customers worldwide optimize their online business by understanding the activities and preferences of their visitors and adjusting their sites and campaigns accordingly. Omniture’s customers include some of the world’s biggest and most reputable brand names, including three of the Fortune top five companies, nine out of the top ten automotive Web sites, the world’s largest retailer, the biggest e-commerce Web site on the Internet and the Web’s biggest advertiser.

“Stefan brings to Omniture both industry experience and strong management skills to further our expansion in one of the highest growth markets in Europe. We welcome him to the European team,” commented Neil Weston, vice president and general manager, Omniture EMEA.

Omniture already has a host of German customers including Hamburger Abendblatt, Blume2000.de, Der Club Bertelsmann, Bild T-Online, Ciao AG, DaimlerChrysler AG, Die Welt.de, Dooyoo, financeScout24 AG, Friendscout24 GmbH, hanseNet, Telekommunikation GmbH, Kabel Deutschland, LoyaltyPartner, JobScout 24 GmbH, Libri.de Internet GmbH, Montblanc Int. GmbH, Thomas Cook and Wer liefert was GmbH.

About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com.

Note on Forward-Looking Statements
Certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially. These risks include, but are not limited to, the risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.