Global Web Analytics Leader—with More than 1,500 Customers Across 70 Countries—is Recognized for Innovation and Leadership in On-Demand Technology

OREM, Utah – February 1, 2007 — Omniture, a leading provider of online business optimization software, was recently selected as one of the world’s top 50 application service providers (ASPs) according to ASPnews. Consistently appearing in the ASPnews Top 50, Omniture was specifically recognized again as a Top 25 ASP Provider, along with other innovative organizations such as EmailLabs, RightNow, Salesforce.com and WebEx.

As a Top 25 provider, Omniture exceeded the criteria in every category:

• Have the provision of network-based applications and/or services as their core business

Omniture solutions (Omniture SiteCatalyst®, Omniture Discover™, Omniture SearchCenter™ and Omniture DataWarehouse) are all delivered to customers through hosted, on-demand services, offering an easier and more flexible way to manage online, multi-channel and off-line business initiatives without costly investments in IT infrastructure.

• Have a substantial and active end-user customer base for those services

Omniture helps industry leaders including AOL, eBay, General Motors, Hewlett-Packard, MSNShopping, Sears, Time and Wal-Mart drive successful online business initiatives. Omniture has more than 1,500 customers across 70 countries, and represents some of the largest and most well-respected enterprise brands in the world, including:

- Three of the top five Fortune-ranked companies
- Nine of the top 10 automotive Web sites
- The world’s largest corporation and retailer
- The Internet’s largest e-commerce site
- The Internet’s largest advertiser


• Be able to demonstrate proven revenue streams

At the end of 2005, Omniture marked its fifth consecutive year of more than 100 percent year- over-year enterprise analytics revenue growth. Omniture also became a public company in June 2006.

• Be innovators in the online delivery of software-based services

Omniture continues to provide online business solutions to meet the evolving needs of marketing professionals. Omniture solutions have received numerous product awards including:

- Crossroads A-List Award
- Network Computing Well-Connected Award
- Network Computing Editor’s Choice Award
- Codie Awards Finalist
- ClickZ Marketing Excellence Award
- InfoWorld 2006 Technology of the Year Award


• Be recognized as a leader by others within the industry

Omniture has remained a consistent top performer in several industry analyst reports including:

- Leader in Forrester Wave Report, 2006, 2004
- Leader in JupiterResearch Constellation 2005, 2004
- Leader in Gartner MarketScope for Web Analytics, 2Q06
- On-demand Leader in IDC Web Analytics Software Application Forecast, 2006

About ASPnews.com
ASPnews.com is the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry. Established in 1998, it has earned a global reputation among vendors, providers and their customers for the breadth and insight of its content. In 2000, the business became part of the internet.com network of Jupitermedia Corp., a leading online provider of global news and information for Internet professionals. ASPnews is headquartered Darien, Conn., USA.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com

Note on Forward-Looking Statements
Certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially. These risks include, but are not limited to, the risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.