Company Extends Online Business Optimization Announcing Availability of Omniture SearchCenter™ in Japan and Establishing Best Practices to Deliver Advanced Enterprise Solutions to the Japanese Market

TOKYO, Japan, February 22, 2007 – Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that the company is strengthening its business operations in Japan. In support of this, the company is announcing the availability of Omniture SearchCenter™, and establishing best practices consulting for Japanese market. The company, since arriving in Japan in April 2005, has already accumulated a list of more than 100 Japanese customers that include: All About, Kakaku.com, Mazda, Monex, and Rakuten.

Since Web sites play a key role in linking businesses and consumers, the optimization of customer interaction using behavior patterns to inform marketing and business strategies is essential. Omniture’s Online Business Optimization platform, delivered through an on-demand, software-as-a-service model, provides a foundation for companies to better understand, service and market to their customers. The platform enables companies to measure, analyze and optimizatione online marketing and eCommerce business initiatives and includes Omniture SiteCatalyst®, Omniture Data Warehouse, Omniture SearchCenter™ and Omniture Discover™.

Availability of Omniture SearchCenter™
Omniture SearchCenter™ is now available in Japan. This technology helps marketers drive success by automating paid keyword bidding. Previously, most bidding for paid search listings was done manually; this automation service enables managers to substantially increase their work efficiency—targeting the right audience and easily measuring performance to ensure high ROI. Through a seamless integration with SiteCatalyst, marketers can easily understand user behavior from paid search listings and compare such advertisements with other online marketing activities.

Omniture Best Practices, Japan
To reinforce Omniture’s business in the Japanese market, the company is establishing Omniture’s Best Practices—a strategic consulting service. This service utilizes best practices knowledge and expertise to help customers’ drive higher marketing and business ROI. In America and Europe, where the service was first introduced, it has been highly rated by customers. The service has been provided in industry-specific form for e-commerce, media, travel and financial services.

“Omniture’s growth has been a direct result of a corporate culture that listens to its customers and constantly strives to provide the highest level of products and services,” said Marcus Otsuji, Japan Country Manager, Omniture. “To reinforce our services in the Japanese market, we will utilize the service record and experience we have accumulated in America and Europe in ways that meet the needs of Japanese customers. We are excited to offer these expanded services to help our customers achieve success in their online business.”

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding Omniture products and services and the expected benefits to customers and partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with the company’s ability to ensure that: its solutions address the specific requirements of customers, the continued adoption by customers of its services, including the SiteCatalyst service, the significant capital requirements of its business model, its ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with its services, its ability to hire, retain and motivate its employees, its ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect its business; and such other risks as identified in Omniture’s quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations page of our corporate Web site at www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.