Company Recognized for Best Use of Technology By a Travel Agent for Deployment at lastminute.com

OREM, Utah – May 9, 2007 – Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization software, today announced it has been recognized with an award for its leading technology and travel expertise. The company was awarded ‘Best Use of Technology by a Travel Agent’ at the Travolution Awards for its deployment of Omniture TouchClarity at lastminute.com. Lastminute.com rolled out on-site behavioral targeting in 2006 to maximize revenue following a pilot that increased sales by over 200% in specific areas of the online leisure retailer’s site. Omniture TouchClarity analyses hundreds of variables in real time then uses predictive modeling to ensure the most relevant offers and best-performing creative is served to each lastminute.com visitor to boost sales in areas including package holidays, entertainment, gifts, flights and hotel rooms.

Neil Weston, SVP and general manager of Omniture EMEA commented, ”The Travolution award endorses lastminute.com’s investment in cutting-edge technology to give their consumers the best online experience. It’s great to see on-site behavioral targeting recognized through this prestigious award and it reinforces the value of online business optimization from Omniture.”

Marko Balabanovic, director of personalization for lastminute.com added, ”Providing a more personalized experience is a key part of our Web strategy over the next few years. By targeting specific offers based on user behavior on our site, and personalizing the site based on previous visits, we increase the chance of customers finding offers that are relevant and appeal to them, and this leads to measurable increases in sales.”

The Travolution Awards judging panel summed up by saying, Omniture TouchClarity provides “an excellent way to ensure a Web site targets its consumers with the right message.” They added, “This highly innovative system delivers marketing opportunities to customers in a fantastic way.”

The information reported by TouchClarity in the pilot project has been used to segment lastminute.com’s customers to provide further insight about audiences. TouchClarity analyzed user patterns on lastminute.com to distinguish, for example, the different behavior of a customer searching for a city break arriving via a pay-per-click campaign on Google from a customer searching for a dinner and theatre evening package.

Following the success on lastminute.com, Omniture TouchClarity has been rolled out onto Travelocity.co.uk.

About Omniture TouchClarity
Omniture TouchClarity builds rich individual visitor behavioral profiles then uses automated predictive modeling in real-time. This allows companies to target each Web visitor individually in order to offer the most relevant products or promotion for them. Hundreds of variables are analyzed for predictive insight ranging from the time of day, and day of week to the referring URL, search criteria, frequency of the previous visits and complete on-site click-stream. Real-time reports show the exact revenue lift that results from the targeting versus a control group.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

About lastminute.com
lastminute.com, Europe's leading independent online travel and leisure group, operates directly in fourteen European countries and participates in three international joint ventures, providing travel and leisure inspirations and solutions to customers. At 31 March 2005 lastminute.com had over 9.8 million subscribers to its weekly newsletter. The business is based on the idea of matching supply and demand. lastminute.com offers consumers opportunities to acquire airline tickets, hotel rooms, holidays (both self packaged and third party packages), car hire, entertainment tickets, restaurant reservations and food delivery, specialty services, gifts and auctions.

Having completed 14 acquisitions in the past three years, lastminute.com now owns and operates online brands including holidayautos.com, travelprice.com, degriftour.com, travelselect.com, travel4less.co.uk, eXhilaration.co.uk, medhotels.com, first-option.co.uk, gemstonetravel.com, onlinetravel.com and lastminute.de.

lastminute.com seeks to differentiate itself by packaging and delivering products and services, such as restaurant reservations, entertainment tickets and gifts, in convenient, novel and distinctive ways. The company has been successful in developing a distinctive and widely recognized brand, which is intended to communicate spontaneity and a sense of adventure to a youthful target demographic.

lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Brent Hoberman remains as CEO of the company which currently employs approximately 2,000 people throughout Europe.

Note on Forward-Looking Statements
Omniture Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits of Omniture’s service offerings to its customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with Omniture’s ability to ensure that its solutions continue to address customer requirements, risks inherent in the integration and combination of complex products and technologies, Omniture’s ability to develop or acquire new services and enhance existing service offerings, the continued growth of the market for on-demand, online business optimization services, errors, defects, disruptions or other performance problems with Omniture’s services, Omniture’s ability to hire, retain and motivate our employees, Omniture’s ability to develop and maintain strategic relationships, Omniture’s ability to collect customer data, the adoption of laws or regulations relating to the Internet or Omniture’s operations, or interpretations of existing law, which could adversely affect Omniture’s business; and such other risks that are described in Omniture's annual report on Form 10-K for the period ended December 31, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.