Financial Services Leader Uses Omniture to Enhance the Online Customer Experience

OREM, Utah – June 20, 2007 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that KeyBank, one of the nation’s largest banking and financial services companies, has selected Omniture to measure the effectiveness of their online campaigns in real-time. Using Omniture SiteCatalyst® Web analytics, KeyBank may now gain in-depth insight into what online marketing strategies are driving increased applications for checking accounts, credit cards, home loans and other products and services offered by the company.

“We offer a variety of different services on our Web site, so it is important for us to make sure our customers and online visitors can easily find the information they are looking for,” said Melissa Zajac, analytics manager at KeyBank. “Omniture allows us to focus our online content to develop targeted campaign messaging—optimizing both the customer experience as well as driving higher levels of ROI for our company.”

KeyBank’s goal is to leverage Web analytics to deliver a compelling Web site experience for visitors and to focus on factors that most influence online success. With real-time insight into online marketing campaign performance, the company may now determine the most effective and efficient way to market its services. In addition, KeyBank now has insight into which pages of its site drive increased application submissions and which areas of the site can be further optimized. The company also plans to leverage Omniture technology in the future to identify cross-selling opportunities—for example, creating targeted promotions that offer online bill pay to customers who may have recently opened a checking or savings account, etc.

“It is increasingly important for financial services companies to understand how their portfolio of products and services is resonating with their customers,” said Gail Ennis, senior vice president of marketing at Omniture. “Omniture not only provides the data they need to analyze individual product and services performance, but also provides the key insights on how to enhance customer engagement and increase the conversion and ROI of their marketing campaigns.”

About KeyCorp
Cleveland-based KeyCorp (NYSE: KEY) is one of the nation's largest bank- based financial services companies, with assets of approximately $93 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. For more information, visit https://www.key.com/.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.