Partnership Simplifies Marketing Campaign Measurement and Optimization

OREM, Utah and SUNNYVALE, Calif. – June 28, 2007 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, and Interwoven, Inc. (NASDAQ:IWOV), a global leader in content management solutions, today announced the broadening of the companies’ partnership to include Omniture Genesis™ integration. Omniture Genesis is a “plug and play” solution designed to reduce complexity and increase ROI by automating the integration of marketing tools into Omniture’s Online Business Optimization Platform. By integrating the Interwoven Segmentation and Analytics solution through Genesis, customers will gain a single view into the full life-cycle of their campaigns, making it easier to measure and optimize their results across multiple marketing channels. With today’s announcement, Interwoven and Omniture are aligning the companies’ development resources towards product interoperability, making it seamless for joint customers to integrate the companies’ respective products.

US Airways, the fifth largest domestic airline and an Omniture and Interwoven customer, expects to benefit from the Genesis integration. “US Airways handles large volumes of changes and additions to usairways.com every day. We operate more than 3,800 flights per day and serve millions of customers every year,” said Chris Blanton, eCommerce product manager at US Airways. “By integrating SiteCatalyst with Interwoven, we’ll gain greater insight into our customers’ interests and online behavior, and be able to update Web content more quickly to help us deliver a more customer-focused, interactive online experience.”

“Omniture is committed to providing our customers with an integrated approach to measuring and optimizing their online businesses and Genesis is the platform that delivers these integrations. By working with Interwoven through Genesis, we’ll deliver a deep integration for our customers that not only increases insight into site behavior but reduces the work required to instrument the immense amount of dynamic content on their sites,” said John Mellor, senior vice president, business development and corporate strategy, Omniture. “We look forward to working with Interwoven to help our mutual customers be more successful and effective in managing their online businesses.”

“For companies to effectively grow their online business, they need to apply a comprehensive approach that transforms their online presence from a static, one-size-fits-all approach to one that delivers targeted and compelling customer experiences,” said Ben Kiker, chief marketing officer at Interwoven. “Today’s announcement is another example of how Interwoven is partnering with leading companies like Omniture to empower marketers with the solutions they need to drive explosive growth through increased online conversions, greater competitive differentiation, and more interactive dialogues with customers.”

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

About Interwoven
Interwoven is a global leader in content management solutions. Interwoven's software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, more than 3,800 enterprise and professional services organizations worldwide have chosen Interwoven, including: adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case, and Yamaha. Over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.

Note on Forward-looking Statements
Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding Omniture’s strategic partnership with Interwoven, the Omniture Genesis program, the expected benefits of Omniture’s strategic relationship with Interwoven and service offerings for customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with Omniture’s ability to ensure that its services address the specific requirements of customers and partners, the continued adoption by customers of Omniture services, including the SiteCatalyst and Genesis services, the significant capital requirements of the business model, Omniture’s ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with services, Omniture’s ability to hire, retain and motivate employees, Omniture’s ability to collect customer data, the adoption of laws or regulations relating to the Internet or operations, or interpretations of existing law, which could adversely affect Omniture’s business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Interwoven is a registered trademark of Interwoven, Inc. in the United States and other countries. All other names are the trademarks or registered trademarks of their respective companies.