LONDON – July 10, 2007 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced that European Directories S.A. (EDSA) has selected Omniture SiteCatalyst to help optimise the online experience for their users and increase ROI for their advertising customers.

Using SiteCatalyst, EDSA will help optimise the relevancy of their local search sites’ content and functionality for online visitors and measure the effectiveness of ad placement. EDSA is a leading European directory and local search company with online local search properties in nine countries: Austria (herold.at), Czech Republic (mediatel.cz), Denmark (degulesider.dk), Finland (fonecta.com), Gibraltar (gibyellow.gi), Poland (pkt.pl), Slovakia (zlatestranky.sk), Sweden (edsa.se) and the Netherlands (detelefoongids.nl).

“To maintain and further improve our strong position in our different European markets, we need to continue to leverage analytics data to create a better user experience and enable better visitor targeting,” said Thomas Wicky, director, Group Internet Management at European Directories. ”Omniture will help us do that and drive greater ROI for our advertisers.”

“As one of Europe’s premier directory services companies, EDSA’s online local search properties support large volumes of traffic that represent distinct cultural and behavioral trends,” said Neil Weston, vice president and general manager, EMEA, Omniture. “Our solutions are developed to have the flexibility and customisation these large companies need to drive success for their diverse consumer base.”

About European Directories
European Directories S.A. was formed in July 2005 following the acquisition of the Yellow Brick Road businesses by a consortium led by the Macquarie Capital Alliance Group (MCAG), comprising MCAG, Caisse de Depot et Placement du Quebec, and Nikko Principal Investments Ltd. In November 2005 European Directories purchased the directory assets of TDC A/S in Denmark, Sweden and Finland and integrated them in to the group.

European Directories is a pan-European directory and search company, providing printed directories, online and mobile search and directory assistance in the Netherlands, Finland, Austria, the Czech Republic, Slovakia, Denmark, Sweden, Poland and Gibraltar. European Directories has over 4,000 employees and more than 700,000 customers. Combined revenues for the group exceeded €640 million in 2006, placing European Directories among the top-5 directory companies in Europe. www.EuropeanDirectories.com

About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the anticipated benefits and acceptance of SiteCatalyst in the market and statements regarding our product strategy and plans. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, our SiteCatalyst service in particular, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our ability to continue to attract new customers and sell additional services to our existing customers, our ability to develop or acquire new services, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, defects, disruptions, interruptions or delays in our services or other performance problems with our services, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, the blocking or erasing of "cookies," and the unauthorized disclosure of personally identifiable information regarding Web site visitors, whether through breach of our secure network by an unauthorized party, employee theft or misuse, or otherwise; and such other risks that are described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.