Posted Jul 19, 2007

OREM, Utah – July 19, 2007 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that nymag.com, the Web site of New York magazine—one of the nation’s most popular sources of information on American culture, politics and trends—has selected Omniture to tie together their multi-channel marketing initiatives to achieve a complete view of online business performance. Using Omniture SiteCatalyst® Web analytics, nymag.com will be able to determine how blogs, newsletters, and paid and natural search activities drive visitor acquisition. The company will also use Omniture to understand how visitors are interacting with content and other features on their Web site to ensure nymag.com provides each consumer with an engaging online experience.

“Because our Web business has become more sophisticated, it is important for us to not only understand what features on our site resonate with our visitors, but also what channels are the most effective at driving traffic to each section of our site,” said Michael Silberman, general manager at nymag.com. “By using Omniture to group visitors together based on similar behavior or other characteristics, we can tie online visitor activity back to specific acquisition channels—allowing us to take actions that enhance the online experience for our customers.”

Using Omniture, nymag.com can categorize visitors into different segments based on customized criteria—such as measuring behavior between new visitors and frequent visitors, magazine subscribers versus non-subscribers, visitors coming to the site from a link in a blog or a newsletter, and so on. By understanding how each segment interacts with their Web site, nymag.com can deliver targeted and engaging content that is relevant to visitors’ interests. According to Silberman, this insight will allow nymag.com to understand “the progress” of their customers; in other words, the publisher will see how Web content and features impact visitor retention and engagement.

“Increasing the engagement of readers with content is strategic in the media industry today,” said Gail Ennis, senior vice president of marketing at Omniture. “With Omniture, New York Magazine will have the tools to fully understand, in real-time, what’s driving the highest levels of engagement, new visitor acquisition and subscriber retention.

About New York magazine
New York magazine aims to reflect back at its readers the energy and excitement of the city itself. With assertive reporting, stylish writing, imaginative packaging, and elegant photography and design, the magazine chronicles the people and events that are forever reshaping New York and helps readers navigate the country’s largest, most dynamic city. Its Web site, nymag.com, is a smart, critical guide to life in the city for readers who want to stay on top of the players, trends, culture and politics of city life.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.