Omniture Experts, Customers, Partners and Industry Thought Leaders Outline Opportunities, Trends and Best Practices to Power the Success of Online Marketers

OREM, Utah – July 19, 2007 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced the “Marketing Experts On-Demand” webinar series hosted by Omniture experts, industry analysts, consultants and thought leaders. The webinar series is designed to help educate online marketing professionals about best practices, opportunities and key trends that will help them be more successful with their online marketing initiatives. Online marketers will benefit from hearing proven techniques and strategies from other marketing professionals and learn how to better leverage the strengths of some of the latest online marketing technologies from Omniture and its partners.

Industry experts showcased in the series will include: Anne Holland from MarketingSherpa, Elana Anderson from Forrester Research, Suresh Vittal from Forrester Research, Patti Freeman-Evans from Jupiter Research, Lauren Freedman from the e-tailing group, Brian Carroll from InTouch, Matthew Belkin from Omniture Consulting and others – who will provide best practices in conjunction with customer case study experiences. The series will target Web analytics practitioners, online business marketers and marketing executives – helping them understand how to benefit from measurable Web 2.0 technologies and online marketing techniques in specific vertical industries. The on-demand webinar series is built on a foundation of searchable content “libraries,” that make it easier to tailor access to specific content. Visit the On-Demand Experts Webinar Gallery at www.omniture.com/resources/webinars.

“Omniture is effectively bringing together experts, ideas, and educational content from a number of marketing disciplines and vertical industries,” said Anne Holland, president and founder of MarketingSherpa, a leading industry research firm specializing in marketing best practices. “Leveraging this experience, participants will gain the inspiration and instructions they need to improve their online marketing results based on what works.”

“We know that online marketers are some of the busiest people on the planet so we wanted to provide the most efficient way possible for them to access practical, world-class ideas that will help them get to the next level of online business optimization,” said Gail Ennis, senior vice president of marketing, Omniture. “Providing access to the expertise they need at any time of the day or night from their homes or offices was a very high priority for us.”

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.