Leading Internet Flower Retailer Uses Omniture to Identify Consumer Purchasing Trends and Adjust Product Promotions in Real-Time

OREM, Utah – July 25, 2007 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that ProFlowers, the nation’s largest grower-direct Internet flower provider, has selected Omniture to measure merchandising effectiveness and consumer response to online promotions in real time. Because their products are perishable, ProFlowers relies on Omniture to understand how to best manage inventory, determining in real time, which products to promote and when to essentially “slow down” product sales based on visitor response—optimizing merchandising operations while maximizing online revenue.

“Much of our business is focused around two major occasions: Valentine’s Day and Mother’s Day. The ability to view and analyze site performance data in real-time during these time periods is critical,” said Stuart Ridge, director of site optimization at ProFlowers. “With Omniture, we have tools which help us control the balancing act of driving maximum revenue while effectively managing our inventory.”

“Consumer purchasing trends can change and evolve based on several factors not immediately apparent to retailers,” said Gail Ennis, senior vice president of marketing at Omniture. “Omniture empowers companies with the real-time information they need to adjust online strategies to match, and many times anticipate, customer behavior—ensuring companies’ online channels more easily convert shoppers into buyers.”

About ProFlowers
Since ProFlowers' (www.proflowers.com) launch in 1998, it has become the largest domestic grower-direct Internet flower provider. ProFlowers sells a wide variety of fresh-cut flowers, mixed bouquets and potted plants, shipped fresh from the grower. The products sold on the site are chosen for their exceptional quality and uniqueness as well as their freshness. ProFlowers boasts unparalleled customer service, quality products and a 7-Day Freshness Guarantee for each order shipped. ProFlowers is owned by Provide Commerce, Inc., a wholly-owned subsidiary of Liberty Media Corporation.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.