OREM, Utah — Dec. 10, 2007 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced the appointment of Michael Look as vice president of investor relations. An experienced communications and investor relations executive, Look has more than 20 years of high-tech experience and has previously consulted Omniture through the company’s initial public offering in 2006. He was instrumental in developing and implementing a financial communications strategy aimed at enhancing the financial market’s understanding of Omniture’s business, technology and market opportunity.

Look has served as the vice president of investor relations for Macromedia prior to it’s acquisition by Adobe Systems. While at Macromedia, Look was responsible for executing the company’s overall strategy with the financial community and managed executive participation at investor conferences, financial analyst meetings, annual shareholder meetings and financial road shows.

Prior to Macromedia, Look was the vice president of investor relations at Gemplus International and the director of investor relations at Silicon Graphics. In addition, Look held several management positions during his 10-year tenure with Lockheed where he developed business strategies for the Commercial Systems business unit and led engineering teams in development and design.

“Look has been a valued and strategic investor relations counselor to Omniture and our executive team through our IPO, acquisitions, and ongoing financial communications,” said Josh James, CEO and co-founder, Omniture. “His integrity, governance practices and experience will be a valued part of his formalized role within Omniture.”

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.