Integration of Web Analytics Software into an Email Distribution Solution Permits Tailor-Made Approaches to Target Groups

BERLIN - December 11, 2007 – optivo, the Berlin-based email marketing full-service provider, has joined the leading Web analytics specialist, Omniture, in a strategic partnership. The basis of the cooperation is the integration of Omniture's SiteCatalyst software into the email distribution software, optivo® broadmail. Omniture's powerful Web analytics software makes it possible to precisely measure and analyze Web site traffic. This analysis data will immediately be made available to optivo customers in the enterprise solution, optivo® broadmail, so the content of email campaigns can be adapted and then distributed to specific target groups.

The first joint customer that will benefit from these comprehensive possibilities is Germanwings. Effective immediately, Germany’s leading low-cost airline will be able to supply its newsletter subscribers with tailor-made offers and information.

“In email marketing, a direct way of addressing the target group is becoming more and more important, so the opportunity to use analytical data from user activities on the Web site for email campaigns is a powerful weapon in the arsenal of every single marketer. Thanks to our cooperation with the Web analytics specialists from Omniture, we will be able to dramatically optimize the campaigns of our customers right away,” said Ulf Richter, CEO of the email marketing full-service provider, optivo.

According to a study by Forrester Research, which was published in the USA in March 2007, focusing as precisely as possible on individual target groups will pay off: on average, customers who make purchases after receiving an advertising email spend 138% more money than buyers who reach the store via another medium. So the better the offers distributed by email suit the individual users, the higher the conversion rate.

optivo is one of the first German email marketing providers to set up an integration with Omniture SiteCatalyst. In a fully automated process, the Web analytics software regularly provides the analysis data collected on the Web sites of optivo customers for the email distribution software, optivo® broadmail. SiteCatalyst records site traffic, and analyzes the deployed advertising, purchasing sources and e-commerce transactions. The collected information can then be quickly integrated into the email campaigns of customers. The advantage for the newsletter recipients is that they then receive tailor-made offers and information.

“With optivo, we have found a partner that shares our philosophy for online business, providing constantly optimized services for customers. Thanks to the integration of our platforms, we can make it possible for our customers to synchronize the dialog with their users via several different channels,” said Neil Weston, EMEA vice president and general manager, Omniture.

Germanwings is the first optivo customer to exploit the new functionalities. The airline is now in a position to align its newsletters even more precisely to target groups. The Web analytics integration makes it possible to arrange Web site visitors into specific segments. These users can then be given tailor-made offers.

“We have been a customer of optivo since 2002. We use optivo® broadmail to distribute our newsletters in a wide range of languages and in an extremely dynamic way. The use of Web analytics data for our email marketing activities is another important step toward genuine 1:1 direct marketing,” said Gregor Schlüter, senior vice president of marketing and sales, Germanwings.

Disclaimer: The product names mentioned in this press release are legally protected by their owners and are brands of the respective producers.

About optivo
Berlin-based optivo GmbH is a full-service provider in the field of email marketing. Since the foundation of the company in 2001, all of optivo's operations have focused on efficient direct marketing by email. The company's product portfolio ranges from the permission-based acquisition of email newsletter subscribers (optivo® coreg), through the equally strictly permission-based distribution of electronic mailing and email newsletters via an efficient and secure platform (optivo® broadmail) to the implementation and management of complex email marketing campaigns (optivo® listexpress). Over 250 customers from all sectors trust email marketing solutions from optivo, including renowned companies such as ArabellaSheraton, Blume2000, buch.de, Die Bahn, Die Zeit, Europcar, Germanwings, Henkel and HypoVereinsbank. optivo is actively committed to promoting high standards of quality and transparency in the field of email marketing through its memberships of the German Direct Marketing Association (DDV), the Federal Association of the Digital Economy (Bundesverband Digitale Wirtschaft - BVDW) and the Association of the German Internet Economy (eco). Since May, 2005, optivo has been a member of the “Certified Senders Alliance” (CSA) initiated by the two industry associations eco and DDV.

About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,700 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Sony, Waitrose and Yell.com. www.omniture.com

Note on Forward-looking Statements
Omniture management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the United States Securities Exchange Act of 1934 and Section 27A of the United States Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of Omniture’s services to its customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with Omniture’s ability to ensure that its services address the specific requirements of customers and strategic partners, the continued adoption by customers of Omniture’s services, including its SiteCatalyst service, the significant capital requirements of Omniture’s business model, Omniture’s ability to develop or acquire new services and enhance existing service offerings, risks associated with Omniture’s acquisition strategy and disruptions in its business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of Omniture’s markets, errors, interruptions or delays in Omniture’s services or other performance problems with its services, Omniture’s ability to hire, retain and motivate its employees, the adoption of laws or regulations, or interpretations of existing law, that could limit Omniture’s ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the United States Securities Exchange Commission. These reports are available on the Investor Relations section of Omniture’s website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.