Last Minute Travel Destination Site Chooses Omniture to Increase Visitor Conversion

OREM, Utah – Jan. 10, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that LastMinuteTravel.com—a one-stop superstore for time-sensitive, deal-seeking travelers—has selected Omniture to replace its existing Coremetrics Web analytics solution.

LastMinuteTravel.com selected Omniture to gain more dynamic insight into customer behavior. Some of Omniture’s key differentiators include real-time data presentation and a demonstrated methodology for travel industry implementations based on experience with dozens of leading travel industry clients.

"The online travel industry is an extremely competitive space,” said Bryon Sheffield, executive vice president of global B2C development at Travel Holdings, Inc. “In order to effectively deliver dynamic travel packages to an increasingly sophisticated consumer base, it is necessary to have a clear understanding of what will best facilitate the needs of those consumers when they arrive at your site. We believe the partnership with Omniture will elevate that understanding at Last Minute Travel and our affiliated brands."

"According to Jupiter Research, 33 percent of all travel revenue was generated online in 2007, making the Internet the single most important vehicle for transacting business for the travel industry,” said Chris Harrington, president of worldwide sales and client services at Omniture. “By using Omniture, we believe Last Minute Travel will gain greater insights into the offers that resonate with their online audience. With this insight, Last Minute Travel will determine how to increase bookings, build visitor loyalty and better cater to their travelers’ needs."

About LastMinuteTravel.com
Last Minute Travel (www.LastMinuteTravel.com), a wholly owned subsidiary of Travel Holdings, Inc., is the premier online website for Last Minute Travel deals offering cheap travel packages, bargains on hotel accommodations, discounted airfare, car rentals, cruise specials and more to the top traveled destinations worldwide. A pioneer in selling and marketing online travel, LastMinuteTravel.com allows travelers to find the best deals at the last possible moment, as hotel rates can change every second.

About Travel Holdings, Inc.
Travel Holdings, Inc. (www.travelholdings.com) is among the largest and fastest growing privately held tour operators serving the global wholesale travel market, with contracting and sales operations in North America, South America, Europe and Asia. The company serves the Business to Business, Business to Consumer, Group, Affiliate and Corporate Travel sectors and operates its own travel technology company, Travel Global Systems, headquartered in Tel Aviv.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. http://www.omniture.com

Copyright (c) 2007 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our service to our customer. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.