Leading Channel Publication Recognizes Omniture’s Strength and Commitment to Resellers, Consultants and System Integrators

OREM, Utah – April 2, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that it has been certified as a Gold 5-Star Overall Winner in VARBusinesses’ 2008 Partner Program Guide as one of North America’s leading channel programs. Other vendors recognized include HP, IBM, Microsoft, SAP and salesforce.com.

The VARBusiness Partner Program Guide rates the commitment and strength of a vendor’s partner program. Among the hundreds of vendor program entries reviewed for this year’s guide, Omniture was one of the coveted Gold 5-Star overall winners chosen in this 14th annual survey. Omniture’s channel program was specifically recognized by VARBusiness for significant achievement in the categories of partner profitability, channel operations, communication and partner recruitment.

“The quality of a vendor’s partner program reflects the commitment they have to the channel, and this year’s 5-Star Partner Programs Guide winners are the cream of the crop of channel-friendly vendors,” said Robert C. DeMarzo, senior vice president and editorial director for VARBusiness.

“After formally launching our global channel program three years ago, we’re honored to be recognized by VARBusiness for the strategic investments we have made to assure the success of our partner community,” said Mark Dillon, vice president of channel sales, Omniture. “We believe we’ve built a program that provides significant benefits and rewards our partners for the commitment they’ve made around Omniture’s services.”

The guide appears in the March issue of VARBusiness and can be found online at www.channelweb.com. For more information on how to become an Omniture partner, visit http://www.omniture.com/partners/apply.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture’s annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.