OREM, Utah and INDIANAPOLIS – June 4, 2008 – Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, and ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, today announced that Cable Shopping Network (CSN) is enhancing its email and marketing strategy through ExactTarget for Omniture. The product integrates ExactTarget and Omniture using Omniture Genesis, a “plug and play” solution that reduces complexity by automating the integration of marketing applications.

The solution is designed help marketers improve their email marketing efforts using Omniture’s campaign and behavioral data. With ExactTarget for Omniture, marketers can seamlessly consolidate email and Web analytics data in a single interface, understand how interactions with emails impact Web site activity and improve the relevancy and timeliness of future email communications.

CSN is a leading subscription-based multichannel retailer of consumer collectibles—such as rare coins, stamps and sports memorabilia—sold via television, catalog and online. As an early user of the solution, CSN estimates ExactTarget for Omniture will increase site revenue by over $250,000 per quarter, totaling upwards of $1 million of additional revenue within a year.

“ExactTarget for Omniture enables us to more effectively measure consumer behavior as it relates to both our email and Internet marketing programs, thus allowing us to optimize remarketing and segmentation efforts based on online activity,” said Steven Harris, vice president of marketing at CSN. “The combined solution gives us visibility into what’s working and what isn’t so that we can quickly make adjustments in our business strategies.”

Working in conjunction with Omniture Genesis and Omniture SiteCatalyst, ExactTarget clients can choose from four levels of integration, each designed to facilitate data exchange between the two products and to scale as organizations increase their sophistication.

“The Omniture Genesis integration allows marketers to engage their target audiences in new and unique ways,” said Peter McCormick, co-founder and vice president of partnerships for ExactTarget. “With Omniture and ExactTarget combined, mutual customers will be able to use two of the leading email marketing and Web analytics solutions together to dramatically improve their online marketing performance.”

“When tightly integrated through Omniture Genesis, ExactTarget email marketing and Omniture SiteCatalyst Web analytics enable the timely delivery of highly personalized, relevant communications that accelerate conversion and drive increases in marketing ROI for our mutual customers,” said John Mellor, senior vice president of business development and corporate strategy at Omniture.

For more information on “ExactTarget for Omniture,” please visit ExactTarget online at http://www.exacttarget.com/omniture. For a detailed case study on CSN’s use of ExactTarget for Omniture, please visit Omniture at http://www.omniture.com/en/products/marketing_integration/genesis.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

About ExactTarget
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

Note on Forward-looking Statements
Omniture Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst, Omniture Genesis and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.